What is your Message?


2020 Design Movement Conference

January 17-19 | Kalamazoo, Michigan

“Wherever you go in the world, tell everyone the Good News” (Mark 16:15 GW)

We receive messages all the time – conversations, lectures, music, ads.

We also constantly communicate messages to the rest of the world – body language, expressions, actions, words.

What is your message? What impact can it have?

With a special focus on cultural identity, Design Conference 2020 will explore unique ministry opportunities available to South Asian Americans and celebrate Jesus, desi-style. Join us for over 36 hours of re-energizing fellowship, wisdom from guest speaker Margaret Yu, and reconnecting with God’s purpose for His beloved creation.

What to Expect

The theme for this year’s Design Conference is Messengers. God has designed you to be messengers of his Good News. Messengers to your classmates and peers in your dorm. Messengers to your future colleagues, patients, or clients. Messengers to your neighbors, family, and community.

How are you going to integrate your faith and your career? How will you appropriately engage with your parents, family, future spouse about things that matter to you? How will you invest into the next generation of students on your campus and people in your community?

See what it looks like! Here are highlights from a previous Design Conference:


What does over 36 hours of Jesus, fellowship, and South Asian community look like?

Day 1 (Friday)

  • Finish Class, Meet Ride (through local Design Movement)
  • Travel to Kalamazoo!
  • Check-in at Hotel
  • Dinner (on your own)
  • Opening Ceremony/Evening Session
    • Worship
    • Icebreaker Games
    • Student Spotlights
    • Guest Speaker Introduction
  • Game night! Basketball tournament, volleyball, board games and hangout (snacks, rides provided)

Day 2 (Saturday)

  • Breakfast (included) with friends
  • Morning Session & Day of Outreach
    • Outreach training
    • Spiritual conversations at Western Michigan University and Kalamazoo neighborhood (rides provided)
  • Lunch (included) and debrief at a local church
  • Free Time!
  • Interactive Breakouts
    • Guest Speakers Panel: Dating & marriage in South Asian American context
    • Round-table discussions led by alumni on various topics
  • South Asian Dinner (included)
  • Evening Session
    • Group Outreach Reflection
    • Guest Speaker
    • Student Spotlights
    • Worship
    • Opportunity to give
  • Talent Show: Show us what you’ve got! (Or just enjoy watching)

Day 3 (Sunday)

  • Breakfast (included) with your campus or with others who came without a movement on their campus
  • Morning Interactive Experience
    • Interactive experience
    • Worship
    • Debrief
  • Snack break
  • Closing Ceremony
    • Guest Speaker
    • Student Spotlights
    • Worship
  • Reconvene with Ride
  • Late lunch out together
  • Travel home in late afternoon/evening

Venue & Hotel

Four Points by Sheraton
3600 E Cork St Ct,
Kalamazoo, MI 49001

Visit here for pictures of the venue!


First-time Student Attendees:

$89 no matter when you register!

We’re excited to meet you 🙂

4 students per room

Returning Students or Alumni:

$105 by Dec 1, 2019

$120 after Dec 1

4 students per room

Alumni may also choose to stay 2 per room for an additional $55

Costs for Commuting:

1 session – $20
2 sessions – $35
3 sessions – $50
4 sessions – $65

1 night – $35 (4 per room) or $65 (2 per room)
2 nights – $70 (4 per room) or $130 (2 per room)

If you want to register to say you’re coming for only part of the conference, you can use this link. The registration site will calculate the cost for you based on what you tell us.

Need some help with finances?

Scholarships are available on a need-basis. Contact your Design Movement or Cru staff person, or fill out this form to request scholarship funds for conference costs and/or travel expenses.

If you’re from a new school that doesn’t have Design, we’d love to help you (and your Cru/Epic/other staff person or volunteer, and maybe a few of your friends) get to Design Conference! Fill out that same form, and let us hook you up with a scholarship!


Parents, are you thinking about allowing your child to attend Design Conference? Watch this video. The parents of an involved student share about their experience having their children involved in Design.

Check out this story of how God worked through Design Conference in the lives of these parents. Hear their journey of deciding and trusting God by letting their kids attend the conference. A great video to share to all parents! #dc16

Posted by Design Movement on Tuesday, December 22, 2015



Margaret Yu is the National Director of Epic Movement, the Asian American ministry of Cru and the Executive Director of Ethnic Focused Communities of Cru.   Margaret has served with Cru’s Campus Ministry for over 30 years. Her campus experiences span the globe from Milwaukee to Berkeley, to East Asia to Uzbekistan, or to Los Angeles where she currently resides. Margaret loves college students. Her passion is to see God form many more culturally competent leaders for the kingdom of God.  

Margaret’s interests include mentorship or leadership development, talking shop about the NBA, and being at the beach.  She is also an avid Michigan Wolverines fan as that is her alma mater.

 You can follow Margaret on Facebook, Twitter: @CCCEpicMargaret or on her blog at http://www.margaretyu.com.


What is Design?

Design Movement seeks to be a community that honors Jesus and celebrates desi culture.

Our weekly gatherings on campus may include Faith & Chai, an interfaith dialogue, as well as Jeevan Group, where we discuss the Bible.