I want to make this very clear.
I love Snapchat.
I think that for me, personally, it is one of the most fun and entertaining social media platforms out there. I don’t have to edit and scour through every detail before sending one out. Plus, when I’m bored I can just filter my face to be a puppy and hours of entertainment is at my disposal.
The best thing that Snapchat has come up with recently is allowing the regular Joes of the world to create their own Geofilters. What does that mean for you – um, a filter for any event at the low cost of $5 in some cases!
On-demand Geofilters allow you to engage with your audience in a brand new way, and also enhance your followers’ sharing what you are doing with their own circles, which likely isn’t comprised fully of people who already follow you. Following?
If you create a Geofilter for your fall retreat and Michelle takes a picture and sends it to all of her friends, most of whom are not at your retreat, word about your event spreads and everyone sees that coming to your events is worth their time. It’s genius, right?
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