God IS Love

Bill Bright

“The LORD is good. His unfailing love continues forever” (Psalm 100:5).

Many years ago I spoke on God's unconditional love at a missions conference for the famous Park Street Church in Boston. A missionary with whom I had attended seminary twenty years earlier approached me afterward. "I would never preach a sermon like that," he scolded. "I leave talking about God's love to the theological liberals. My message emphasizes faith."

This man had lost sight of one of God's greatest qualities. In Romans, Paul writes: "We know how dearly God loves us, because He has given us the Holy Spirit to fill our hearts with His love."

Love is the supreme expression of God's personhood and flows out of His goodness. It affects all His other attributes. The Bible does not say, "God is holiness" or "God is power," but "God is love" (1 John 4:8). God's heart overflows with His supernatural and unconditional love for us.

God's love is the only reason we exist. It is the why of creation, whereas His power is the how. Love demands an object; therefore we are created as the object of God's love. Love flows from Him as a pure river of grace and mercy without detracting in any way from His holiness and righteousness. Everywhere we look we see evidence of God's loving concern for our well-being. Love is our doorway to knowing God intimately.

Your View of God Really Matters …

God's love is the only reason you exist. Take pleasure in His love today, then go out and change the world by giving His love away to others.


Because God is love,
He is unconditionally committed to my well-being.


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Learn more about God’s character at Discover God, by Bright Media Foundation, an affiliate of Cru.

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Bright Media Foundation is an affiliate of Cru.

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