Innovation Stories

Victory Beyond the Cup is a Cru initiative that helps churches and Christians use the global excitement surrounding major international soccer events to build relationships and share the hope of Jesus. Through free evangelism resources, multilingual hosting kits and practical tools for community watch parties, the initiative equips believers to create welcoming spaces for meaningful conversations about faith. By connecting a worldwide sporting moment with simple, relational outreach, Victory Beyond the Cup helps local churches engage their communities and make a lasting spiritual impact beyond the final match.

Explo '72 was a landmark Cru gathering that brought more than 80,000 college and high school students to Dallas for a week of biblical teaching, worship, evangelism training and hands-on outreach throughout the city. By combining large-scale spiritual formation with contemporary Christian music and immediately sending participants out to share their faith, the event introduced a powerful model for mobilizing young believers around the Great Commission. Explo '72 became a defining moment of the Jesus Movement, inspiring many participants to pursue lifelong ministry and demonstrating how a shared experience can equip and send a generation to help others know Jesus.