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MILWAUKEE, July 3, 2025–More than 4,000 U.S. staff members from Cru, one of the largest Christian organizations in the world, will gather in Milwaukee for Cru25 this month. The week-long conference, which will take place at the Wisconsin Center District, will focus on the organization’s continuing mission of evangelism and discipleship.
What: Cru25
Who: More than 4,000 staff and their families from across the nation who serve students, families, inner-city residents, people with humanitarian needs, sports professionals, military personnel and more.
When: July 12 – 19, 2025
Where: Wisconsin Center District and other nearby Milwaukee venues
“This is a rare time when our U.S. staff members get the opportunity to gather together all in one place to connect, encourage one another and strengthen our commitment to our mission,” said Cru president David Robbins. “We are so grateful to the city of Milwaukee for hosting us again for such an important time for our ministry.”
In addition to hearing from Robbins, the gathering will feature keynote speakers like Cru U.S. National Director Mark Gauthier and Cru Vice President for Global Church Movements Bekele Shanko, as well as engage in topic-specific seminars.
The conference will also partner with Cru’s humanitarian arm, Unto, to support those in need around the globe. On July 17, children of Cru staff will pack 3,000 SchoolPacks with essential school supplies like pencils, pens, markers and notebooks for children in South Sudan.
For more information about interviews or on-site coverage opportunities, please email cru@guardian.agency.
About Cru
Cru is a Christian evangelism and discipleship ministry committed to giving people everywhere the opportunity to know and experience God’s love and plan for their lives.
Founded in 1951 by Bill and Vonette Bright, Cru offers spiritual guidance, resources and programs tailored for people from all cultures in every walk of life. Since then, Cru has become one of the largest Christian organizations in the world, with more than 16,000 team members serving in 190 countries.
Cru has some 2,300 campus ministries engaging more than 101,000 students and faculty in ministry on U.S. college campuses. Cru’s city ministry serves in more than 362 cities, partnering with churches and organizations in mobilizing Christ followers to share God’s love throughout the city. The JESUS film has been shown in every country in the world and translated into more than 2,200 languages. To date, the Jesus Film Project is responsible for more than 600 million total estimated decisions for Christ.
For more information and a complete list of Cru’s ministries, visit cru.org.
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