Groups to Reach

South Asian American Community

The Design Movement believes God has uniquely created South Asian American students for His purposes.

Some of these students feel comfortable being part of a majority culture community, others being “bicultural,” and still others prefer their family’s culture. The Design Movement creates a place for students who enjoy this diverse South Asian community. Serving with Design, you will have opportunities to reach students with the gospel, encourage them to walk by faith, and equip them to to do the same. You will be leveraging culture for the sake of the Gospel.

“South Asian American” refers to an American whose ethnic background hails from India, Sri Lanka, Bangladesh, Maldives, Nepal, or Pakistan. The word “desi” in our logo means someone who has South Asian background. The whole name “Design Movement” refers to how God has intentionally created South Asian American students on purpose the way they are for His purposes.

Learn more about our South Asian American outreach at

Next Story


©1994-2018 Cru. All Rights Reserved.