Reproducing our logo and colors consistently across all applications and mediums is vital. To help achieve this, color formulas have been provided for printing offset spot colors (PANTONE®), process colors (CMYK) and on-screen applications (RGB and HEX).
After our logo, the color yellow is our most recognized brand asset.
The color yellow is the most luminous of all the colors in the spectrum and captures our attention more than any other color. Use it strategically to focus your audience’s attention. If it is overused, it becomes loud and disruptive in communications.
Take care to preserve legibility when using yellow. As a rule, avoid using yellow text on white and white text on yellow.
PMS 116 C
Grays can be used for backgrounds, text and icons. Use it strategically to create visual depth or emphasis. Use the color formulas provided to achieve visual consistency across Cru’s ecosystem.
PMS 432 C
PMS 430 C
PMS 428 C
Even though white is technically not a color, we use it as one. White “space” is important when we are creating communications for our audiences. When white space is balanced well with content, it increases readability and comprehension.
Although we have four colors in our symbol, this is the only time in which all are used together. Never use Cru Orange, Cru Blue or Cru Light Blue outside of photography or illustrations. We want people to recognize us by our mark and Cru Yellow.
PMS 2173 C
PMS 2199 C
PMS 1375 C