Cru
Identity Guidelines
8
Application
8.1
Overview
Application

Below are various examples of possible brand expression. They are meant as inspiration and a starting point to creating Cru communications. They are not final designs to be used. However, they are a good resource for judging a good use of the brandmark, typography, color, photography and our elements.

Refer to this chapter when you’re not sure how to apply specific brand assets or if you’re stuck. Take note of how color is applied to our ministries. This is merely a suggestion. Consider the audience when applying color.

8.2
Parent Brand
Application
illustration 1
illustration 2
illustration 3
illustration 4
illustration 5
illustration 6
illustration 7
illustration 8
illustration 9
8.3
Campus
Application
illustration 1
illustration 2
illustration 3
illustration 4
illustration 5
illustration 6
illustration 7
illustration 8
illustration 9
illustration 10
8.4
City
Application
illustration 1
illustration 2
illustration 3
illustration 4
illustration 5
illustration 6
illustration 7
8.5
Inner City
Application
illustration 1
illustration 2
illustration 3
8.6
Military
Application
illustration 1
illustration 2
illustration 3
illustration 4
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Intro