Outline

Click for Slide Deck

1. Know your purpose
2. Do a social media audit
   1. What has worked and what’s not
   2. Who is engaging with your page the most?
   3. How is what you’re doing compared to other organizations
   4. What could be possible opportunities to grow?
   5. Do we have multiple accounts that could confuse students?
   6. Learn to do an in-depth social media audit below:
      1. How to conduct a social media audit
         
      2. Instagram Analytics Guide
      3. Instagram Audit – Later
      4. Switch IG profile to business account
3. What are your movements priorities for the fall
   1. 3-5 things that your movement is focusing on this fall
   2. Remember that your movements page is just a reflection of what yall are doing in person
4. Make them smart goals for social media
5. Create content that will help you reach your goals
   1. What are your students posting about?
   2. What are they reposting on their story?
   3. What content of yours have they engaged with the most?
   4. Word/information-based or photo-based?
   5. Is it funny or is it somber?
   6. Are they memes or tik toks?
6. Create a content calendar
   1. Canva
   2. Hootsuite
   3. Later
7. Plan, Execute, Evaluate.

Resources

Quiz for this training

Hootsuite strategy outline