gray-gold bar

Video Recording

gray-gold bar

Outline

Click for Slide Deck

Start with the student in mind.

Before planning for your next event, ask:

  • What problem do students have?
  • How can we create an event that helps solve those problems?
  • How can we clearly convey that this event will help them?

Pithy Takeaways

An offer that meets a need feels like a gift, an offer that does not meet a need feels like spam.
We don’t buy into a product or service, we buy into how we see it fitting into our lives.
You can’t see yourself in someone if there’s no one to see yourself in

Getting photos

  1. Launched movements
    1. Use most recent and clearest photos from previous years.
    2. Repost photos that students have tagged you in in the past.
      1. Use the image, change the caption, and tag the student who took the photo.
  2. Launching and pioneering movements,
    1. Ask the movement nearest to you for a couple of photos to vision cast what you are inviting students to join.
    2. Use photos from sites like Pexels or Unsplash until the movement grows and you can use pictures of your students.

Making Content

Brandscript template (thinking through students lens)
IG Training (Learn the basic of IG, posting, and strategy)
Resource links for that IG Training above

Before posting something, ask yourself if I was an outsider looking in:

  1. Would this make sense?
  2. Would I feel included?
  3. Would I feel safe to engage?
  4. What could make it safer to engage?
  5. Are there any Christianese words in this post?

Examples of accounts to follow can be found on Simple IG Tactics

Pages to repost videos from:

  1. Traveling Team: Missional Stuff
  2. Resolution Movement: Biblical engaging graphics
    1. Does short videos about a certain topic
  3. Cru Instagram
  4. Bible Project

Posed vs natural photos for posts

Engaging Canva post templates

Create auto-generated captions

Captions

Caption template:

  1. Start with an attention grabber
  2. Give more detail
  3. Give a call to action

Getting Student Leaders Involved

Instagram Feedback Questionnaire Example

Student leader involvement progression
Step 1:

  • Ask them to share (testimony, experience, takeovers.) Recommend giving options so they don’t have to come up with them on their own.
  • It’s a lot easier to say yes or no to a specific thing than answering an open-ended question.
  • Join the social media team

Step 2:

  • Helps in content creation (Posts and captions)
  • Partner (or shadows) scheduling and posting content

Step 3:

  • Scheduling or posting content themselves
  • Run social media over summer and breaks

Step 4:

  • Plan content themselves and have staff overlook ideas
  • Execute and delegate responsibilities to make sure content is completed

Resources

HS Media Release Forms (from Q and A)
The HS Ops person, Justin Yates, said, “Typically, you have students complete them for key events or specific photos you want to use. However, you could have staff fill it out saying that it is for the “2020-2021 weekly meetings”.”

Quiz for this training

Next Step, continue with the training here

gray-gold bar
gray-gold bar