- Making content that matters
Video Recording
Outline
Click for Slide Deck
Start with the student in mind.
Before planning for your next event, ask:
- What problem do students have?
- How can we create an event that helps solve those problems?
- How can we clearly convey that this event will help them?
Pithy Takeaways
An offer that meets a need feels like a gift, an offer that does not meet a need feels like spam.
We don’t buy into a product or service, we buy into how we see it fitting into our lives.
You can’t see yourself in someone if there’s no one to see yourself in
Getting photos
- Launched movements
- Use most recent and clearest photos from previous years.
- Repost photos that students have tagged you in in the past.
- Use the image, change the caption, and tag the student who took the photo.
- Launching and pioneering movements,
Making Content
Brandscript template (thinking through students lens)
IG Training (Learn the basic of IG, posting, and strategy)
Resource links for that IG Training above
Before posting something, ask yourself if I was an outsider looking in:
- Would this make sense?
- Would I feel included?
- Would I feel safe to engage?
- What could make it safer to engage?
- Are there any Christianese words in this post?
Examples of accounts to follow can be found on Simple IG Tactics
Pages to repost videos from:
- Traveling Team: Missional Stuff
- Resolution Movement: Biblical engaging graphics
- Does short videos about a certain topic
- Cru Instagram
- Bible Project
Posed vs natural photos for posts
Create auto-generated captions
Captions
Caption template:
- Start with an attention grabber
- Give more detail
- Give a call to action
Getting Student Leaders Involved
Instagram Feedback Questionnaire Example
Student leader involvement progression
Step 1:
- Ask them to share (testimony, experience, takeovers.) Recommend giving options so they don’t have to come up with them on their own.
- It’s a lot easier to say yes or no to a specific thing than answering an open-ended question.
- Join the social media team
Step 2:
- Helps in content creation (Posts and captions)
- Partner (or shadows) scheduling and posting content
Step 3:
- Scheduling or posting content themselves
- Run social media over summer and breaks
Step 4:
- Plan content themselves and have staff overlook ideas
- Execute and delegate responsibilities to make sure content is completed
Resources
HS Media Release Forms (from Q and A)
The HS Ops person, Justin Yates, said, “Typically, you have students complete them for key events or specific photos you want to use. However, you could have staff fill it out saying that it is for the “2020-2021 weekly meetings”.”
- https://staffweb.cru.org/operations/risk-management/risk-article-releases.html
- https://form.jotform.com/cruforms/photoimage-release-creator (*Note: this 2nd link also allows for people to create the media release in Spanish and other languages.)