Legacía: A Destino Gathering

Destino renamed their annual student conference “Legacía: A Destino Gathering” and they wanted to have a new and fresh wordmark along with a collection of assets to use for promotion and marketing. These pieces were meant to represent the new name of the event and inspire trust to the new and returning student audience. Our team created assets inspired by the word Legacía (Legacy), we used 3D shapes of different colors and sizes that were meant to represent the diversity within the Latinx/Hispanic heritage. As a result this project brought together students from all over the U.S. and Puerto Rico to join Legacía virtually. The assets were used in social media platforms, the Legacía website, apparel, promo video, motion graphics and communication emails.