Hourly & Salaried Positions

Social Media Community Manager

Digital Products & Services

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Hourly/Salaried Open Positions

For additional information
contact us at:

resumes@cru.org

Cru
Human Resources
100 Lake Hart Drive, Dept. 2800
Orlando, FL 32832

Pay Level: MM3/19 Negotiable

SUMMARY:

The Social Media Community Manager provides leadership to strategy implementation and development of content for social media. You will: Use social media platforms to share engaging content that generates awareness and represents Cru as a caring community passionate about connecting people to Jesus Christ; Research opportunities to enhance social media activities and presence online in a meaningful way; Work to integrate social media strategy into Cru.org, Staff Web, and to provide social media support to partner ministries; Create training opportunities to teach staff how to use social media effectively; Research and create proposals that will push forward the organization’s social presence with new and innovative ideas.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

As an employee with Cru:

  • Actively and intentionally grow in his/her Christian faith
  • Maintain a positive witness for Christ
  • Express a dependence on the Holy Spirit
  • Share what God is teaching him or her
  • Consistently attend and participate in team/ministry devotional times.

For this position:

  • Determines which social media channels to use and analyzes their effectiveness.
  • Produce content for Cru’s social media accounts — highlighting the organization and driving engagement
  • Integrate the organization’s “caring community” brand online by creating an online community that will be the first touch point for questions and engagement with Cru.
  • Enlist volunteers to assist with the workload as necessary
  • Create and implement ongoing strategies for growth for Cru social media
  • Monitor social activity, manage customer relationships, and actively engage influencers and brand advocates.
  • Track key bloggers, Twitterers, etc. of interest and classify them based on content and visibility/credibility; prepare analysis and tracking of trends and areas Cru should engage in
  • Create ready-to-use content and best practice ideas for distribution to Cru’s sub-ministries
  • Create and implement training for field staff and corporate staff on how to use social media
  • Manage advertising campaigns (e.g., AdWords, Facebook, etc.)

ABILITY TO:

  • Self-start; maintain day to day platforms while also driving forward organizational strategy
  • Have exceptional judgment and discretion while representing Cru online
  • Creatively write for an online audience and possess excellent verbal and written communication skills
  • Create and present proposals on new social media strategies for the organization
  • Manage multiple tasks effectively

KNOWLEDGE, SKILLS & ABILITIES:

  • Advanced social media; content creation, scheduling, best practices
  • The latest trends and uses of social media; an early adopter
  • Writing and organizational communications
  • Principles of marketing and living out the brand online
  • Training principles
  • Strategic planning
  • Computer and technology skills – Hootsuite, Photoshop, and Google apps
  • Digital marketing and advertising (e.g., AdWords, Facebook advertising, etc.)

SUPERVISORY RESPONSIBILITIES:

Supervise a team of social media specialists and coordinates the following leadership responsibilities in accordance with the organization’s policies and applicable laws:

  • Interviewing
  • Hiring and training employees
  • Planning, assigning and directing work
  • Appraising performance
  • Rewarding and disciplining employee
  • Addressing complaints and resolving problems

EDUCATION and/or EXPERIENCE:

  • Bachelor’s Degree in Marketing, Communications, Journalism, or Public Relations preferred.
  • Work experience of 2+ years managing social media in a corporate setting.
  • Experience with Hootsuite, Photoshop, and WSIWYG editors preferred.
  • Experience with digital marketing (e.g., AdWords, Facebook advertising, etc.).
  • An equivalent combination of education and experience is also acceptable.

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