Athletes in Action



Crime, Murder, Abuse, Racism, Scandal, Corruption. Every day our newspapers, the Internet and television tell the depressing, and sometimes tragic story of a world and its people that is far from realizing its created purpose.

Many athletes and coaches, once thought to be ideal role models for today’s youth, are swept up in a culture that seems to have abandoned limits and a moral compass for a “win at all cost” mentality. In the end the sports pages are no different than the front pages of our newspapers


For billions of people, the stadiums of the world serve as houses of worship. Whether on a sandlot or in a stadium, where there is a scoreboard, there is a crowd. Fans gather to cheer on their favorite team – be it professional, collegiate or Little League.

Sports is a universal language with the powerful ability to shape a culture, heal a nation, break down political, racial and economic barriers and restore national pride. Children dream of being the next LeBron James, Peyton Manning or Serena Williams. Sports speak a language that children around the world understand.


Since 1966, AIA has committed to sharing a Victory beyond Competition that is found only in a relationship with Jesus Christ. Athletes and coaches around the world who are experiencing this life-changing relationship are telling the story of Jesus – to their teammates and fellow coaches, to hurting and needy people through their words and acts of compassion and kindness, and to the millions of people through the media. Over 650 staff members and 7,500 volunteers in 94 countries boldly proclaim Jesus Christ, deeply equip believers to lead and urgently mobilize ambassadors of Good News and Good Will in the fulfillment of the Great Commission.

As societies around the world look up to athletes as heroes, they must find those heroes looking up to God!

The global vision and mission of AIA is supported by the following commitments and strategies:

  • Direct ministry with college, professional and top amateur athletes and coaches
  • A comprehensive plan for ethnic and gender diversity
  • Competing sport teams in teams such as baseball, basketball, soccer, tennis, track and field, swimming, rugby and more
  • Integrating compassion and humanitarian aid with the sport platform
  • Hosting outreach events at major sporting events such as the Super Bowl, Final Four, NBA All-Star Game, Olympics, World Cup of soccer and more
  • A home office that features a sports complex and conference center with overnight accommodations for over 200 people


Athletes in Action’s Campus Division exists to boldly proclaim the love and truth of Jesus Christ to every college athlete in the U.S. and the millions they influence by winning, building, and sending athletic-influencers.

As God has uniquely called us to minister to the athletic community, we desire to sow and proclaim the gospel as widely as possible. Seeing that the gospel is the power of God for salvation of all who believe (Romans 1:16), we endeavor to bring the good news to every college athlete and build spiritual movements of multiplication on campuses across the United States.


SportLinc ministries are led by a local key volunteer (usually a student-athlete) and are coached from a distance by AIA staff. The principle point of contact is a weekly telephone appointment, but key volunteers also receive communication via e-mail and possibly an occasional staff visit.

To find out more information go to:

Call (888) 808-LINC

or for more information e-mail:

©1994-2020 Cru. All Rights Reserved.