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Intro to local digital strategies

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Outline for Intro Training

Click for Training Slide Deck

Digital Readiness Checklist: 

  • Infobase updated
  • Get Cru.org microsite 
  • Update information on your school’s website 
  • Revamp Instagram 
    • Page is a business account 
    • Bio is updated 
    • Page highlights with FAQ/ important information your audience 
    • Linktree with up to date and relevant links 
  • Movements website is up to date
 

The Process:

  • Working with TL
    • Work with your TL to choose customizations for your outreach survey
    • Work with your TL to choose how your team will follow up contacts
    • Complete the effectiveness checklist for your digital properties
  • Become better at social media
    • Create better social media content through attending trainings
    • Follow new students on social media
    • Send them a DM that forwards them to the outreach survey
  • Begin Outreach:
    • Follow up with new students
    • Check-in with your team to ensure follow up

Social Media Outreach:

Step 1: Follow students through IG pages

Pages to consider finding students from

Step 2: Direct message students that follow back

After a student follows you back. Go to their page and click “message”. Have your message in the notes on your phone so you’re able to copy and paste it into the chat. Change the name of the student at the beginning and send the message off.

Message Templates: 

Freshman: 

Hey [students name],  thanks for following [your page]! My name is [your name] and I [work/volunteer] with [your movements name]. I’d love to help you get connected with a Christian community at  [your school or city]. Fill out this form and we’ll connect with you in the next week about getting connected. Plus you’ll get [whatever you are giving away] just for filling out the form!

Hey [students name], congrats on getting into [schools name]]! My name is [your name] and I [work/volunteer] with [your movements name]. I’d love to help you get connected with a Christian community at  [your school or city]. Fill out this form and we’ll connect with you in the next week about getting connected. Plus you’ll get [whatever you are giving away] just for filling out the form!

Upperclassmen: 

Hey [students name],  thanks for following [your page]! My name is [your name] and I [work/volunteer] with [your movements name].  Last year was rough so I’d love to help you get connected with a Christian community at  [your school or city]. Fill out this form and we’ll connect with you in the next week about getting connected. Plus you’ll get [whatever you are giving away] just for filling out the form!

  • Use the customized link your team received as your form 

Step 3: Follow up and stay engaged

 Social media is made for relationships. Relationships are not here’s what we’re doing, it’s how are you doing.

 After messaging students stay engaged by asking them more questions like:

  • What are you looking forward to the most in college?
  • Did you stay on campus last year? (For upperclassmen)

Resources

Quiz for this Training (win $10!)

Contact about this training:

Emily Assibu

  • Social Draftee Trainer & Social media coach

Ryan McReynolds

  • Marketing Strategist 

Summer Process Overview: 

May:

  • Receive your Typeform Link 
    • Talk with TL about your teams customizations 
    • Choose what you will offer this summer for students information 
    • Choose customizations 
  • Update social profile 
    • Join May 6th social media intro training 
    • Find freshman/transfer event dates & get your name on the list 
  • Join tabling like a pro 
  • Create a QR code that takes people to Typeform 
  • Get Microsite 
  • Update Infobase with campus & staff information 
  • Update your information on your schools website 
  • Post upcoming summer events/ opportunities on social media 
    • Join building up to an event strategy 
    • Join making content that matters 
    • Join how to promote on social media (ads) 
  • Follow and message 2025 students through social media 
    • Follow students who look like they’d be interested 
    • Message students who follow you back 
      • Send them the Typeform link 

June: 

  • Give away something for students that find your page 
    • Use Typeform link for the giveaway 
  • Start tabling on campus 
    • Attend tabling like a pro 
    • Use Typeform link while tabling 
  • Post upcoming summer events/ opportunities on social media 
    • Freshman events 
    • Transfer events 

July: 

  • Plan Fall 2021 content 
    • Join creating a digital strategy call 
  • Follow up with Typeform response (continued) 
  • Tabling (continued) 
  • Start posting upcoming fall events 
  • Attend finding capacity for social media during the year 
  • Join running a page for multiple campuses

Next Step, continue with the training here

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