Outline for Intro Training

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Digital Readiness Checklist: 

• Infobase updated
• Get Cru.org Local College Campus Site 
• Update information on your school’s website 
• Revamp Instagram 
  • Page is a business account 
  • Bio is updated 
  • Page highlights with FAQ/ important information your audience 
  • Linktree with up to date and relevant links 
• Movements website is up to date

The Process:

• Working with Team Leaders
  • Work with your TL to choose customizations for your outreach survey
  • Work with your TL to choose how your team will follow up contacts
  • Complete the effectiveness checklist for your digital properties
• Become better at social media
  • Create better social media content through attending trainings
  • Follow new students on social media
  • Send them a DM that forwards them to the outreach survey
• Begin Outreach:
  • Follow up with new students
  • Check-in with your team to ensure follow up

Social Media Outreach:

Step 1: Follow students through IG pages

Pages to consider finding students from

• Class pages (Example)
• Official school page (Example) 
• Other student organizations or things affiliated with campus (Sports, Student Activities Center )

Step 2: Direct message students that follow back

After a student follows you back. Go to their page and click “message”. Have your message in the notes on your phone so you’re able to copy and paste it into the chat. Change the name of the student at the beginning and send the message off.

Message Templates: 

Freshman: 

Hey [students name],  thanks for following [your page]! My name is [your name] and I [work/volunteer] with [your movements name]. I’d love to help you get connected with a Christian community at  [your school or city]. Fill out this form and we’ll connect with you in the next week about getting connected. Plus you’ll get [whatever you are giving away] just for filling out the form!

Hey [students name], congrats on getting into [schools name]]! My name is [your name] and I [work/volunteer] with [your movements name]. I’d love to help you get connected with a Christian community at  [your school or city]. Fill out this form and we’ll connect with you in the next week about getting connected. Plus you’ll get [whatever you are giving away] just for filling out the form!

Upperclassmen: 

Hey [students name],  thanks for following [your page]! My name is [your name] and I [work/volunteer] with [your movements name].  Last year was rough so I’d love to help you get connected with a Christian community at  [your school or city]. Fill out this form and we’ll connect with you in the next week about getting connected. Plus you’ll get [whatever you are giving away] just for filling out the form!

• Use the customized link your team received as your form 

Step 3: Follow up and stay engaged

 Social media is made for relationships. Relationships are not here’s what we’re doing, it’s how are you doing.

 After messaging students stay engaged by asking them more questions like:

• What are you looking forward to the most in college?
• Did you stay on campus last year? (For upperclassmen)

Resources

• Get emails with social media templates (Cru Social)
• Join the Workplace local social media group

Quiz for this Training

Contact about this training:

Emily Assibu

• Social Draftee Trainer & Social media coach

Ryan McReynolds

• Marketing Strategist