How To: Measuring Results

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Protected: Traffic Trends in Primarily Muslim Countries Over Ramadan

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Learning Web Analytics

More data has been created in the past two years than in the entire previous history of the human race. Every life and organization is being touched by data. However only 10% of organizations believe that they are effective at using data well (McKinsey 2018 CMO survey). By learning analytics, you can help Cru see […]

Adobe Analytics Terminology

Adobe’s terminology can be complicated. What is a metric? What is a dimension? Most of these terms are specific to analytics, so what do they mean? Below is a helpful Glossary created specifically for analysts using these tools at Cru. The glossary details basic metrics and reports that you can find in Adobe Analytics along with […]

Advanced Google Analytics

Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics and Event Tracking to collect data that’s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports and custom reports, […]

Getting Started: Google Analytics for Beginners

Learn the basic features of Google Analytics, including how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition and Behavior reports, and set up goals […]

Adobe Analytics: Getting Started

Are you looking to learn more about Adobe Analytics? Whether you’re new to Adobe or you’ve been using Analytics for a while we’re here to help. The seven modules below cover everything from signing in to creating custom metrics. We’ve broken these topics down into easy to follow, step-by-step instructions so that you can learn […]