How To: Content Strategy

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Understanding your audience Part 2 – PDF

Why understanding your audience? To Know our users.  Empathize with users.  Serve our users.  “Though I am free and belong to no one, I have made myself a slave to everyone, to win as many as possible. 20 To the Jews I became like a Jew, to win the Jews. To those under the law, I became […]

Understanding Your Audience [Video: By Leah Brooks]

Know our users. Empathize with users. Serve our users. Do not think of yourself more highly than you ought, but rather think of yourself with sober judgment, in accordance with the faith God has distributed to each of you… Be devoted to one another in love. Honor one another above yourselves. Romans 12:3,10 Follow Leah’s […]

How to Create a Content Calendar

Want to watch a YouTube Video Instead? Here you go! The more ahead you plan your digital content publishing, the better placed you are to produce a consistent flow of content that builds your ministry. Looking at the year ahead, you might see several events that you want to plan content around – the content […]

Building Trust With Your Brand

Brand is so much more than a name and a logo. At its core, your brand is a set of beliefs and values shared by a community of people. All belief systems have seven components that help people believe. Thinking about and leveraging each part will help build trust by being intentional and consistent in […]

Establish Your Voice and Tone

Why is Tone of Voice Important? It’s an expression of the people behind the brand The quote above points out that it’s not just what an organization does, but who it is that makes it a brand. A tone of voice both embodies and expresses the brand’s personality and set of values. It’s about the […]

How to Write a Story

1 Why Tell Stories? 2 How to Start Writing a Story 3 How to Tell Your Story 4 Finding Stories for Your Website   1 Why Tell Stories? “The disciples came up and asked, ‘Why do you tell stories?’ He replied, ‘You’ve been given insight into God’s kingdom. You know how it works. Not everybody […]

Growing Your Reach With Digital Marketing

In marketing, it’s important to begin with the end in mind. This series will help you create goals that are specific, measurable, achievable, realistic and timely. You will also learn how to target a specific audience with your content through owned, paid and earned channels.   Modules: 1.1: Goals 1.2: Personas 1.3 Channels