Understanding your audience Part 2 – PDF

Why understanding your audience?

To

  • Know our users. 
  • Empathize with users. 
  • Serve our users.

 “Though I am free and belong to no one, I have made myself a slave to everyone, to win as many as possible. 20 To the Jews I became like a Jew, to win the Jews. To those under the law, I became like one under the law (though I myself am not under the law), so as to win those under the law. 21 To those not having the law, I became like one not having the law (though I am not free from God’s law but am under Christ’s law), so as to win those not having the law. 22 To the weak I became weak, to win the weak. I have become all things to all people so that by all possible means I might save some. 23 I do all this for the sake of the gospel, that I may share in its blessings.” 1 Cor 9:19-23 

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Understanding Your Audience