Tagging: Using Cru’s Taxonomy

Taxonomy is the language we use to describe, classify and organize everything. We can tag content,
experiences and even people. There are obvious applications for taxonomy, like organizing a library
of content to make it easier to filter search results. Then there are less obvious applications. The
tags on content can be fed into Cru’s analytics when a user accesses a page. That data can be used
to make assumptions about a user’s interests and demographics and even dig into spiritual needs.
When combined with artificial intelligence and analytics, tags are the secret ingredient that makes
personalization possible by matching users to contextually relevant content.

How to Use Cru’s Taxonomy