Learn the basic features of Google Analytics, including how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition and Behavior reports, and set up goals and campaign tracking.
Course content includes:
- Unit 1: Introducing Google Analytics
- Unit 2: The Google Analytics layout
- Unit 3: Basic Reporting
- Unit 4: Basic Campaign and Conversion Tracking