Adobe Analytics Terminology

Adobe’s terminology can be complicated.

Most of these terms are specific to analytics, so what do they mean?

Below is a helpful Glossary created specifically for analysts at Cru.  This glossary lists key data found in Adobe Analytics, categorized by type. Search this guide to learn more about key dimension/metrics. Click the links associated with each dimension/metric below to be taken to Adobe’s Help section for more detailed information. 

Questions? Email dsp-growthsolutions@gmail.com.

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