PLANNING GREAT PROMO

The Breakaway Promo Guide contains examples, ideas, and prompts to help you strategically promote your trip. It will also walk you through creating and implementing a promotional plan if you are new to event promotion. In the midst of your participants’ busy lives, we want to help make your Breakaway trip stand out and be something they want to join. 

The article below will help you think through a promotional plan for your trip. To gain access to the full Promo Guide, including even more helpful tips and exercises, sign up for Breakaway.

Through the sign up, you will also receive a package of promotional materials to customize and use for your trip, including:

  • Editable Promotional Cards
  • Editable Slides for promotion or on your trip
  • Logo Package to use in various ways (stickers, T-shirts, etc.)

You’ve planned your Breakaway trip, and now you need to promote it! When students are thinking about whether or not to sign up, [they’re asking two basic questions – what and why. The “what” is important. But you’ll especially want to address the “why.” Let’s take a look at each of these in more detail:

1. WHAT IS THE TRIP?

If a student is going to sign up for your trip, there are some basic details that they (and perhaps their parents) are going to want to know. Here are some questions you’ll need to answer as you plan to promote your trip:

  • Where will you be going?
  • What will you be doing on the trip?
  • Who is leading the trip?
  • How much does it cost?
  • What are the dates of the trip?
  • Where will you be staying on your trip?

You’ll want to make this information easily available to students. Depending on your movement’s communication channels, that might be sharing this information on social media, a website, and/or customizing Breakaway promo cards. Make sure to]include contact information where students and parents can ask more questions.

2. WHY GO ON THIS TRIP? 

Now that your students can easily find their answers to “what is this trip?” the more difficult question to answer is “why should I go on this trip?” With your fellow trip leaders, talk through what you are hoping students will get out of this trip. Also, think through what students are looking for in a spring break trip. Here are some possibilities:

  • Grow in their faith.
  • Learn how to reach a new campus.
  • Go to a cool place they’ve never been to before.
  • Spend time with friends from their Cru movement.

Think about how you can share the “why” behind this trip with students. What would compel them to sign up and pay the money to come with you? These are the things you want to make sure are reflected in your promotion.

Think about how you can share the “why” behind this trip with students. What would compel them to sign up and pay the money to come with you? These are the things you want to make sure are reflected in your promotion.

Check out the Breakaway Promo Guide for more resources, including logos and images for social media, promotional ideas, and even a timeline you can build out.