{"id":9,"date":"2025-03-06T03:53:31","date_gmt":"2025-03-06T03:53:31","guid":{"rendered":"https:\/\/www.cru.org\/brand\/?page_id=9"},"modified":"2025-03-18T13:16:44","modified_gmt":"2025-03-18T13:16:44","slug":"logos","status":"publish","type":"page","link":"https:\/\/www.cru.org\/brand\/logos\/","title":{"rendered":"Logos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9\" class=\"elementor elementor-9\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bbd199 e-flex e-con-boxed e-con e-parent\" data-id=\"3bbd199\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11296b6 elementor-widget elementor-widget-Page_Header\" data-id=\"11296b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Page_Header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"pt-12 md:pt-20 pb-16 md:pb-32 container flex flex-col gap-0\">\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-base md:text-2xl mb-8 md:mb-32 pt-2 md:pt-4\">\n                <div>Cru<\/div>\n                <div>Identity Guidelines<\/div>\n            <\/div>\n\n            <div class=\"col-wrapper col-wrapper--keep-mobile font-extrabold text-3xl md:text-[104px] md:leading-normal text-white leading-6\">\n                <div>3<\/div>\n                <div>Logos<\/div>\n            <\/div>\n\n                            <div class=\"mt-8\">\n                    <ul class=\"flex flex-col gap-1 md:gap-4\">\n                                                    <li class=\"\">\n                                <a href=\"#section-title-1\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">3.1<\/div>\n                                    <div class=\"font-light\">Overview<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-2\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">3.2<\/div>\n                                    <div class=\"font-light\">Brandmark<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-3\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">3.3<\/div>\n                                    <div class=\"font-light\">Symbol<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-4\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">3.4<\/div>\n                                    <div class=\"font-light\">Exclusion Zone<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-5\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">3.5<\/div>\n                                    <div class=\"font-light\">Brandmark Misuse<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-6\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">3.6<\/div>\n                                    <div class=\"font-light\">Product Logos<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-7\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">3.7<\/div>\n                                    <div class=\"font-light\">Event Logo Template<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-8\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">3.8<\/div>\n                                    <div class=\"font-light\">Endorsements and Partnerships<\/div>\n                                <\/a>\n                            <\/li>\n                                            <\/ul>\n                <\/div>\n            \n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbd4fed elementor-widget elementor-widget-Section_Title\" data-id=\"cbd4fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-1\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        3.1                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Overview                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Logos                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af1080 elementor-widget elementor-widget-Section_Text\" data-id=\"5af1080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container\">\n\n                            <div class=\"col-wrapper\">\n                    <div class=\"\"><\/div>\n                    <div class=\"section-text-one\">\n                        <p>Logos are the clearest way for us to express the \u2028Cru visual identity. Our brandmark is what makes us most recognizable and should always be applied consistently.<\/p><p>Since we are one brand, it\u2019s important to use the Cru brandmark first and foremost, unless otherwise stated. Follow the guidelines below for treatment of products, resources, events, partnerships, and more as logos.<\/p>                    <\/div>\n                <\/div>\n                    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48164da elementor-widget elementor-widget-Section_Title\" data-id=\"48164da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-2\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        3.2                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Brandmark                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Logos                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-971cced elementor-widget elementor-widget-Section_Mix\" data-id=\"971cced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Our brandmark is our most recognizable asset and should be used simply and consistently across all communications.<\/p>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <span style=\"border-bottom-color: var(--e-global-color-accent);\" class=\"styled-link\">\n    <a href=\"https:\/\/drive.google.com\/drive\/folders\/1CLH3DeQDf8-8RYCgPrEnnXZWjmyRDoW1\" target=\"_blank\" rel=\"noopener\">Get Brandmark<\/a>    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#1f1f1f\"><path d=\"m560-240-56-58 142-142H160v-80h486L504-662l56-58 240 240-240 240Z\"\/><\/svg><\/span>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-1 auto-rows-max gap-[8px] md:gap-[16px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-47.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-47.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-47.webp?resize=1024,682 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-47.webp?resize=768,512 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-47.webp?resize=640,426 640w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-47.webp?resize=1536,1024 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fda3e2 elementor-widget elementor-widget-Section_Mix\" data-id=\"2fda3e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>When displayed on a black background, \u201ccru\u201d can be made white to provide ample legibility.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-1 auto-rows-max gap-[8px] md:gap-[16px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-1.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-1.webp 3060w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-1.webp?resize=1024,682 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-1.webp?resize=768,512 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-1.webp?resize=640,426 640w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-1.webp?resize=1536,1024 1536w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-1.webp?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e9346 elementor-widget elementor-widget-Section_Mix\" data-id=\"38e9346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Additionally, our brandmark can be displayed in solid black and solid white for situations that call for it, such as on colored backgrounds, photography, or when printing limitations apply. Refer to the Color chapter for detailed information.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-41.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-41.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-41.webp?resize=768,512 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-41.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-40.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-40.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-40.webp?resize=768,512 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-40.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-792cbbc elementor-widget elementor-widget-Section_Title\" data-id=\"792cbbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-3\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        3.3                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Symbol                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Logos                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e71ed04 elementor-widget elementor-widget-Section_Mix\" data-id=\"e71ed04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Our symbol, the cross, represents the intersection of people, the nations, our humanity, and God. The combination of the colors and lines illustrates the four corners \u2028of the world converging in unity.<\/p><p>The symbol works well as a shorthand for \u2028our brandmark. It can be used when there is limited space available or where context already exists for our visual brand identity. However, it should not act as a replacement to the brandmark.<\/p>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <span style=\"border-bottom-color: var(--e-global-color-accent);\" class=\"styled-link\">\n    <a href=\"https:\/\/drive.google.com\/drive\/folders\/1craU74ufgZFgeq546_OVCta2vRbYAAFr\" target=\"_blank\" rel=\"noopener\">Get Symbol<\/a>    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#1f1f1f\"><path d=\"m560-240-56-58 142-142H160v-80h486L504-662l56-58 240 240-240 240Z\"\/><\/svg><\/span>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-1 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-12.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-12.webp 3060w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-12.webp?resize=1024,682 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-12.webp?resize=768,512 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-12.webp?resize=640,426 640w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-12.webp?resize=1536,1024 1536w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-12.webp?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436a5e1 elementor-widget elementor-widget-Section_Mix\" data-id=\"436a5e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Additionally, our symbol can be displayed in solid black and solid white for situations that call for it, such as on colored backgrounds, photography, or when printing limitations apply. Refer to the Color chapter for detailed information.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-34.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-34.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-34.webp?resize=768,512 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-34.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-5.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-5.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-5.webp?resize=768,512 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-5.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef0ce6 elementor-widget elementor-widget-Section_Mix\" data-id=\"8ef0ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Our symbol is constructed using a grid. However, please note that the four angled shapes are separated by 1.25 times their stroke weight. Additionally, the height of the bottom-right orange shape is 10.75 times the stroke weight.<\/p><p>Refer to this diagram when constructing signage or other applications that feature \u2028the symbol in very large scale.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-1 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-2.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-2.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-2.webp?resize=1024,682 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-2.webp?resize=768,512 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-2.webp?resize=640,426 640w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-2.webp?resize=1536,1024 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b9afb elementor-widget elementor-widget-Section_Mix\" data-id=\"a1b9afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Some examples of where the symbol is best used are as a social media icon or as a colophon on the spine of a book.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-4.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-4.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-4.webp?resize=768,512 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-4.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-3.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-3.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-3.webp?resize=768,512 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-3.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d501c elementor-widget elementor-widget-Section_Title\" data-id=\"27d501c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-4\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        3.4                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Exclusion Zone                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Logos                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea1cbe elementor-widget elementor-widget-Section_Mix\" data-id=\"cea1cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>The exclusion zone ensures the legibility \u2028and impact of the brandmark. This space prevents the brandmark from being placed too close to the edge of a document or surrounding words and imagery.<\/p><p>The minimum space around the brandmark is equal to the height and width of the top right cyan-colored shape in the symbol (as shown in the diagram). This space should be maintained at all sizes and scaled proportionately with the brandmark.<\/p><p>This space should be considered the absolute minimum safe distance; in most cases, the brandmark should be given even more space to breathe.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-1 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-23.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-23.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-23.webp?resize=1024,682 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-23.webp?resize=768,512 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-23.webp?resize=640,426 640w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-23.webp?resize=1536,1024 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea80a3 elementor-widget elementor-widget-Section_Mix\" data-id=\"cea80a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>The exclusion zone should be applied \u2028to the symbol in the same manner as the brandmark when it is used.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-1 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-45.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-45.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-45.webp?resize=1024,682 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-45.webp?resize=768,512 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-45.webp?resize=640,426 640w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-45.webp?resize=1536,1024 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9443260 elementor-widget elementor-widget-Section_Title\" data-id=\"9443260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-5\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        3.5                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Brandmark Misuse                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Logos                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cfb650 elementor-widget elementor-widget-Section_Mix\" data-id=\"7cfb650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>The examples shown here illustrate incorrect uses of the brandmark.<\/p>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <ol><li><strong>Don\u2019t alter the size relationship.<\/strong><\/li><li><strong>Don\u2019t stretch or manipulate.<\/strong><\/li><li><strong>Don\u2019t outline.<\/strong><\/li><li><strong>Don\u2019t alter space between letters.<\/strong><\/li><li><strong>Don\u2019t add drop shadows or effects.<\/strong><\/li><li><strong>Don\u2019t use imagery or texture as a fill.<\/strong><\/li><li><strong>Don\u2019t use unapproved colors.<\/strong><\/li><li><strong>Don\u2019t apply gradients.<\/strong><\/li><li><strong>Don\u2019t use with inadequate contrast.<\/strong><\/li><\/ol>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-2 md:grid-cols-3 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-44.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-44.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-44.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-6.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-6.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-6.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-9.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-9.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-9.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-13.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-13.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-13.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-5-b.webp\" class=\"w-full max-w-full\" alt=\"illustration 5\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-5-b.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-5-b.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-31.webp\" class=\"w-full max-w-full\" alt=\"illustration 6\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-31.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-31.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-35.webp\" class=\"w-full max-w-full\" alt=\"illustration 7\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-35.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-35.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-37.webp\" class=\"w-full max-w-full\" alt=\"illustration 8\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-37.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-37.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-39.webp\" class=\"w-full max-w-full\" alt=\"illustration 9\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-39.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-39.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e954dcf elementor-widget elementor-widget-Section_Mix\" data-id=\"e954dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Additionally, do not use unique brandmark lockups or create new ones, such as the examples shown here. Refer to the application section for examples on how to write your campus name.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-7.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-7.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-7.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-7.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-7.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-10.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-10.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-10.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-10.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-10.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a77aae3 elementor-widget elementor-widget-Section_Title\" data-id=\"a77aae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-6\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        3.6                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Product Logos                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Logos                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbaa1f0 elementor-widget elementor-widget-Section_Mix\" data-id=\"cbaa1f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Products and resources benefit from a unique stand-alone identity. However, they still must be visually connected to the Cru parent brand.<\/p><p>When creating a new logo for a product or resource, use the template. In general, follow the guidelines below when creating a symbol:<\/p>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <ol><li><strong>Keep it simple.<\/strong><\/li><li><strong>Use market-related colors.<\/strong><\/li><li><strong>Follow brand typographic rules.<\/strong><\/li><li><strong>Use basic geometric shapes.<\/strong><\/li><li><strong>Consider the use.<\/strong><\/li><li><strong>Be consistent.<\/strong><\/li><\/ol>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-1 auto-rows-max gap-[8px] md:gap-[16px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-14.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-14.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-14.webp?resize=1024,512 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-14.webp?resize=768,384 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-14.webp?resize=1536,768 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7155cc2 elementor-widget elementor-widget-Section_Mix\" data-id=\"7155cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Templates are available in three configurations with two type styles each.<\/p>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p><span style=\"border-bottom-color: var(--e-global-color-accent);\" class=\"styled-link\">\n    <a href=\"https:\/\/drive.google.com\/file\/d\/1BdG41mqKQQmaOY-hzJdtC6I2lFaQow2v\/view\" target=\"_blank\" rel=\"noopener\">Get Product Logo Template<\/a>    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#1f1f1f\"><path d=\"m560-240-56-58 142-142H160v-80h486L504-662l56-58 240 240-240 240Z\"\/><\/svg><\/span><\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-2 md:grid-cols-3 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-11.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-11.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-11.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-16.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-16.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-16.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-8.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-8.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-8.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-38.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-38.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-38.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-36.webp\" class=\"w-full max-w-full\" alt=\"illustration 5\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-36.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-36.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-32.webp\" class=\"w-full max-w-full\" alt=\"illustration 6\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-32.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-32.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0dd7e0 elementor-widget elementor-widget-Section_Title\" data-id=\"c0dd7e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-7\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        3.7                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Event Logo Template                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Logos                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce98f23 elementor-widget elementor-widget-Section_Mix\" data-id=\"ce98f23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Events may use the event logo template \u2028for promoting the event or feature on merchandise.<\/p><p>Note: The template does not need to be \u2028used when the event name is featured in a headline.<\/p>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p><span style=\"border-bottom-color: var(--e-global-color-accent);\" class=\"styled-link\">\n    <a href=\"https:\/\/drive.google.com\/file\/d\/1BdG41mqKQQmaOY-hzJdtC6I2lFaQow2v\/view\" target=\"_blank\" rel=\"noopener\">Get Event Logo Template<\/a>    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#1f1f1f\"><path d=\"m560-240-56-58 142-142H160v-80h486L504-662l56-58 240 240-240 240Z\"\/><\/svg><\/span><\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-2 md:grid-cols-3 auto-rows-max gap-[4px] md:gap-[8px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"375\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-17.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"375\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-20.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"375\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-24.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"375\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-27.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"375\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-30.webp\" class=\"w-full max-w-full\" alt=\"illustration 5\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"375\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-33.webp\" class=\"w-full max-w-full\" alt=\"illustration 6\" loading=\"lazy\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5e7d68 elementor-widget elementor-widget-Section_Title\" data-id=\"b5e7d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-8\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        3.8                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Endorsements and Partnerships                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Logos                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d21c4 elementor-widget elementor-widget-Section_Mix\" data-id=\"f7d21c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Endorsements should always be applied consistently using our endorsement template. Place the endorsement in the bottom right corner of the logo and space it according to the diagram shown here.<\/p><p>The endorsement may be made any color, but it is recommended to use a color from \u2028the logo that does not draw emphasis or compete with the logo.<\/p>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p><span style=\"border-bottom-color: var(--e-global-color-accent);\" class=\"styled-link\">\n    <a href=\"https:\/\/drive.google.com\/file\/d\/1qphcQvAO9xxWvOyg-xahHMGkSqZKSx8Y\/view\" target=\"_blank\" rel=\"noopener\">Get Endorsement Template<\/a>    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#1f1f1f\"><path d=\"m560-240-56-58 142-142H160v-80h486L504-662l56-58 240 240-240 240Z\"\/><\/svg><\/span><\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-2 md:grid-cols-3 auto-rows-max gap-[4px] md:gap-[8px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"376\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-18.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"376\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-21.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"376\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-25.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-28.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-28.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-28.webp?resize=1022,682 1022w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-28.webp?resize=768,512 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-28.webp?resize=640,426 640w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-28.webp?resize=1536,1025 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3045058 elementor-widget elementor-widget-Section_Mix\" data-id=\"3045058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Partnerships should always use our partnership template. The partner\u2019s logo should feel equal in scale to the Cru brandmark. This must be done by eye as making them the same size may make one feel smaller than the other.<\/p><p>Space the partner logo according to the diagram shown here. Both the Cru brandmark and the partner logo should be centered vertically with the dividing line.<\/p>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p><span style=\"border-bottom-color: var(--e-global-color-accent);\" class=\"styled-link\">\n    <a href=\"https:\/\/drive.google.com\/file\/d\/1BdG41mqKQQmaOY-hzJdtC6I2lFaQow2v\/view\" target=\"_blank\" rel=\"noopener\">Get Partnership Template<\/a>    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#1f1f1f\"><path d=\"m560-240-56-58 142-142H160v-80h486L504-662l56-58 240 240-240 240Z\"\/><\/svg><\/span><\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-2 md:grid-cols-3 auto-rows-max gap-[4px] md:gap-[8px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"376\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-19.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"376\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-22.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"376\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-26.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-29.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-29.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-29.webp?resize=1022,682 1022w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-29.webp?resize=768,512 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-29.webp?resize=640,426 640w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/3-logos-29.webp?resize=1536,1025 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ba87f elementor-widget elementor-widget-Page_Footer\" data-id=\"22ba87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Page_Footer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"py-16 md:py-32 container flex flex-col gap-0\">\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-base md:text-2xl mb-[clamp(1rem,5vw,4rem)] pt-2 md:pt-4\">\n                <div>Next Section<\/div>\n            <\/div>\n            <div class=\"flex flex-col\">\n\n                \n                    <a href=\"https:\/\/www.cru.org\/brand\/typography\/\" class=\"!no-underline col-wrapper col-wrapper--keep-mobile font-extrabold text-2xl sm:text-3xl md:text-[80px] md:leading-[1.2] text-white leading-[1.1] hover:text-black\">\n                                                    <div>4<\/div>\n                                                <div>Typography<\/div>\n                    <\/a>\n\n                            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cru Identity Guidelines 3 Logos 3.1 Overview 3.2 Brandmark 3.3 Symbol 3.4 Exclusion Zone 3.5 Brandmark Misuse 3.6 Product Logos 3.7 Event Logo Template 3.8 Endorsements and Partnerships 3.1 Overview Logos Logos are the clearest way for us to express the \u2028Cru visual identity. Our brandmark is what makes us most recognizable and should always [&hellip;]<\/p>\n","protected":false},"author":44043,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logos - Identity Guidelines | Cru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cru.org\/brand\/logos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logos - Identity Guidelines | Cru\" \/>\n<meta property=\"og:description\" content=\"Cru Identity Guidelines 3 Logos 3.1 Overview 3.2 Brandmark 3.3 Symbol 3.4 Exclusion Zone 3.5 Brandmark Misuse 3.6 Product Logos 3.7 Event Logo Template 3.8 Endorsements and Partnerships 3.1 Overview Logos Logos are the clearest way for us to express the \u2028Cru visual identity. 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