{"id":885,"date":"2025-08-27T16:53:11","date_gmt":"2025-08-27T16:53:11","guid":{"rendered":"https:\/\/www.cru.org\/brand\/?page_id=885"},"modified":"2026-01-12T23:49:43","modified_gmt":"2026-01-12T23:49:43","slug":"overview-2","status":"publish","type":"page","link":"https:\/\/www.cru.org\/brand\/overview-2\/","title":{"rendered":"Overview"},"content":{"rendered":"\t\t
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Updated March 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n Intro <\/div>\n
\n Overview <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Welcome to the U.S. Cru brand guidelines. To best fulfill our mission, we have a brand architecture and visual identity system uniquely created to serve our different audiences and needs.<\/p>

As stewards of the Cru brand, we strive for consistency, clarity, and effectiveness, and every communication plays a role. Understanding our brand and visual identity system is critical to optimizing the Cru brand to have credibility and resonance with those we serve.<\/p> <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n One Brand <\/div>\n
\n Overview <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are one movement with many considerations,\u2028needs, and audiences. That is why our system allows for consistency and flexibility for all of our brand touchpoints.<\/p>

No matter your role or ministry focus, these guidelines outline a framework that empowers you to represent the Cru brand while communicating effectively with those you serve.<\/p>

Download our Quick Reference Guides to keep the highlights of the changes at your fingertips.<\/p>

\n One Page Reference<\/a><\/span> \n Multi-Page Reference<\/a><\/span><\/p> <\/div>\n <\/div>\n <\/div>\n

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Index<\/div>\n <\/div>\n
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1<\/div>\n
Brand System<\/div>\n <\/a>\n\n \n \n
2<\/div>\n
Visual Overview<\/div>\n <\/a>\n\n \n \n
3<\/div>\n
Logos<\/div>\n <\/a>\n\n \n \n
4<\/div>\n
Typography<\/div>\n <\/a>\n\n \n \n
5<\/div>\n
Color<\/div>\n <\/a>\n\n \n \n
6<\/div>\n
Photography<\/div>\n <\/a>\n\n \n \n
7<\/div>\n
Elements<\/div>\n <\/a>\n\n \n \n
8<\/div>\n
Application<\/div>\n <\/a>\n\n <\/div>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Updated March 2025 Intro Overview Welcome to the U.S. Cru brand guidelines. To best fulfill our mission, we have a brand architecture and visual identity system uniquely created to serve our different audiences and needs. As stewards of the Cru brand, we strive for consistency, clarity, and effectiveness, and every communication plays a role. Understanding […]<\/p>\n","protected":false},"author":49528,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"class_list":["post-885","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nOverview - Identity Guidelines | Cru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cru.org\/brand\/overview-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overview - Identity Guidelines | Cru\" \/>\n<meta property=\"og:description\" content=\"Updated March 2025 Intro Overview Welcome to the U.S. Cru brand guidelines. 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