{"id":15,"date":"2025-03-06T03:54:41","date_gmt":"2025-03-06T03:54:41","guid":{"rendered":"https:\/\/www.cru.org\/brand\/?page_id=15"},"modified":"2025-03-22T23:42:14","modified_gmt":"2025-03-22T23:42:14","slug":"photography","status":"publish","type":"page","link":"https:\/\/www.cru.org\/brand\/photography\/","title":{"rendered":"Photography"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15\" class=\"elementor elementor-15\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85f35c5 e-flex e-con-boxed e-con e-parent\" data-id=\"85f35c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-481138a elementor-widget elementor-widget-Page_Header\" data-id=\"481138a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Page_Header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"pt-12 md:pt-20 pb-16 md:pb-32 container flex flex-col gap-0\">\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-base md:text-2xl mb-8 md:mb-32 pt-2 md:pt-4\">\n                <div>Cru<\/div>\n                <div>Identity Guidelines<\/div>\n            <\/div>\n\n            <div class=\"col-wrapper col-wrapper--keep-mobile font-extrabold text-3xl md:text-[104px] md:leading-normal text-white leading-6\">\n                <div>6<\/div>\n                <div>Photography<\/div>\n            <\/div>\n\n                            <div class=\"mt-8\">\n                    <ul class=\"flex flex-col gap-1 md:gap-4\">\n                                                    <li class=\"\">\n                                <a href=\"#section-title-1\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">6.1<\/div>\n                                    <div class=\"font-light\">Overview<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-2\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">6.2<\/div>\n                                    <div class=\"font-light\">Photographic Style: The Journey<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-3\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">6.3<\/div>\n                                    <div class=\"font-light\">Photographic Style: Warm Moments<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-4\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">6.4<\/div>\n                                    <div class=\"font-light\">Layering Photography<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-5\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">6.5<\/div>\n                                    <div class=\"font-light\">Brandmark on Photography<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-6\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">6.6<\/div>\n                                    <div class=\"font-light\">Photography Misuse<\/div>\n                                <\/a>\n                            <\/li>\n                                            <\/ul>\n                <\/div>\n            \n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca06b80 elementor-widget elementor-widget-Section_Title\" data-id=\"ca06b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-1\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        6.1                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Overview                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Photography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8be489 elementor-widget elementor-widget-Section_Text\" data-id=\"c8be489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container\">\n\n                            <div class=\"col-wrapper\">\n                    <div class=\"\"><\/div>\n                    <div class=\"section-text-one\">\n                        <p>Imagery plays a major role in communicating to our audiences. The more authentic they are, the better. Limit the use of \u201cstaged\u201d or \u201cposed\u201d shots.<\/p><p>Our photography is categorized into two unique styles, \u201cThe Journey\u201d and \u201cWarm Moments.\u201d However, it\u2019s important to know your context. Seek images that speak to your audience and communicate the story you are telling. These styles are flexible and act as a starting point for general communications.<\/p>                    <\/div>\n                <\/div>\n                    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09f8cf elementor-widget elementor-widget-Section_Title\" data-id=\"d09f8cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-2\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        6.2                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Photographic Style: The Journey                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Photography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b901ec elementor-widget elementor-widget-Section_Mix\" data-id=\"0b901ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>\u201cThe Journey\u201d photography zooms out on the world we all traverse, highlighting the pathways nestled within beautiful landscapes and bustling cities. These images are artfully composed and do not feature people. They can be thought of as a way to emphasize our brand promise.<\/p>                            <\/div>\n                                                    <div style=\"background-color: #ffffff; padding: 8px;\">\n                                <p><strong>Mood<\/strong>: comforting, immersive, wondrous<\/p>                            <\/div>\n                                                    <div style=\"background-color: #ffffff; padding: 8px;\">\n                                <p><strong>Visual style<\/strong>: soft, grainy, warm white balance, 35 mm film<\/p>                            <\/div>\n                                                    <div style=\"background-color: #ffffff; padding: 8px;\">\n                                <p><strong>Subject matter<\/strong>: landscapes, cities, the ocean, little or no people<\/p>                            <\/div>\n                                                    <div style=\"background-color: #ffffff; padding: 8px;\">\n                                <p><strong>Themes<\/strong>: perspective, facing challenges, introspection, movement, the big picture<\/p>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p><strong>Disclaimer<\/strong>: <em>All images shown are not licensed and are shown only as an example. Licensing must be obtained before use in any external-facing communication.<\/em><\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-2 md:grid-cols-3 auto-rows-max gap-[4px] md:gap-[8px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"445\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-17.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-17.webp 667w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-17.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"445\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-19.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-19.webp 667w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-19.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"445\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-21.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-21.webp 668w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-21.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"445\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-24.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-24.webp 667w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-24.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"445\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-26.webp\" class=\"w-full max-w-full\" alt=\"illustration 5\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-26.webp 667w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-26.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"445\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-28.webp\" class=\"w-full max-w-full\" alt=\"illustration 6\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-28.webp 668w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-28.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"445\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-30.webp\" class=\"w-full max-w-full\" alt=\"illustration 7\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-30.webp 667w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-30.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"445\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-32.webp\" class=\"w-full max-w-full\" alt=\"illustration 8\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-32.webp 667w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-32.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"445\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-35.webp\" class=\"w-full max-w-full\" alt=\"illustration 9\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-35.webp 668w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-35.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a98813 elementor-widget elementor-widget-Section_Title\" data-id=\"6a98813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-3\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        6.3                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Photographic Style: Warm Moments                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Photography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e72afe elementor-widget elementor-widget-Section_Mix\" data-id=\"5e72afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>\u201cWarm Moments\u201d photography features people who are excited and content to live life. These images capture the love our believers have for themselves and others around them. Shots should feel candid, featuring natural and genuine expressions \u2028at emotional moments. Consider diversity in gender, age, and ethnicity when selecting imagery.<\/p>                            <\/div>\n                                                    <div style=\"background-color: #ffffff; padding: 8px;\">\n                                <p><strong>Mood<\/strong>: warm, happy, focused, loving<\/p>                            <\/div>\n                                                    <div style=\"background-color: #ffffff; padding: 8px;\">\n                                <p><strong>Visual style<\/strong>: soft, grainy, warm white balance, 35 mm film<\/p>                            <\/div>\n                                                    <div style=\"background-color: #ffffff; padding: 8px;\">\n                                <p><strong>Composition<\/strong>: candid, close-up, unique perspective<\/p>                            <\/div>\n                                                    <div style=\"background-color: #ffffff; padding: 8px;\">\n                                <p><strong>Subject matter<\/strong>: target audience<\/p>                            <\/div>\n                                                    <div style=\"background-color: #ffffff; padding: 8px;\">\n                                <p><strong>Themes<\/strong>: group effort, enjoying life, support, celebration<\/p>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Whatever photo you use, consider:<\/p><ol><li><strong>Utilizing Cru Stock.\u2028<\/strong><\/li><li><strong>If photos are to be personally taken, a proper <a href=\"https:\/\/cru.jotform.com\/CRU\/photo-release-creator\" target=\"_blank\" rel=\"noopener\">photo release<\/a> must be signed.<br \/><\/strong><\/li><\/ol>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p><strong>Disclaimer<\/strong>: <em>All images shown are not licensed and are shown only as an example. Licensing must be obtained before use in any external-facing communication.<\/em><\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-2 md:grid-cols-3 auto-rows-max gap-[4px] md:gap-[8px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"446\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-16.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"446\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-20.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"446\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-18.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-18.webp 668w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-18.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"446\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-22.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"446\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-33.webp\" class=\"w-full max-w-full\" alt=\"illustration 5\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"446\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-27.webp\" class=\"w-full max-w-full\" alt=\"illustration 6\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-27.webp 668w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-27.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"445\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-31.webp\" class=\"w-full max-w-full\" alt=\"illustration 7\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-31.webp 667w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-31.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"445\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-25.webp\" class=\"w-full max-w-full\" alt=\"illustration 8\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-25.webp 667w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-25.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"445\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-29.webp\" class=\"w-full max-w-full\" alt=\"illustration 9\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-29.webp 668w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-29.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2454779 elementor-widget elementor-widget-Section_Title\" data-id=\"2454779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-4\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        6.4                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Layering Photography                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Photography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d724c elementor-widget elementor-widget-Section_Mix\" data-id=\"d1d724c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Special care should be taken when layering photography. It\u2019s important to be mindful of subject matter, brightness, color, and texture when layering.<\/p><p>Always feature Warm Moments photography on top of The Journey photography, never the other way around.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1441\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-41.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-41.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-41.webp?resize=454,682 454w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-41.webp?resize=768,1153 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1441\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-5.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-5.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-5.webp?resize=454,682 454w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-5.webp?resize=768,1153 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd7691e elementor-widget elementor-widget-Section_Mix\" data-id=\"bd7691e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Watch out for images that are too visually busy or crowded. It\u2019s best to choose images that are simple and not complex.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1441\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-36.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-36.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-36.webp?resize=454,682 454w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-36.webp?resize=768,1153 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1441\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-4.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-4.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-4.webp?resize=454,682 454w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-4.webp?resize=768,1153 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c42c17b elementor-widget elementor-widget-Section_Mix\" data-id=\"c42c17b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Be mindful of texture and color between layers. Make sure the top image has a distinctively different texture than the bottom. Different color and brightness can help make the top image look more legible.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1441\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-4-a.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-4-a.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-4-a.webp?resize=454,682 454w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-4-a.webp?resize=768,1153 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1441\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-8.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-8.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-8.webp?resize=454,682 454w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-8.webp?resize=768,1153 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb61aa4 elementor-widget elementor-widget-Section_Title\" data-id=\"bb61aa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-5\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        6.5                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Brandmark on Photography                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Photography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43966e0 elementor-widget elementor-widget-Section_Mix\" data-id=\"43966e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>When placing the brandmark over photography, ensure legibility is maintained. Use the white brandmark on dark photos and the black brandmark on light photos.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-38.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-38.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-38.webp?resize=768,513 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-38.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-6.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-6.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-6.webp?resize=768,513 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-6.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-37.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-37.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-37.webp?resize=768,513 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-37.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-12.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-12.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-12.webp?resize=768,513 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-12.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b5721 elementor-widget elementor-widget-Section_Mix\" data-id=\"53b5721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Avoid placing the brandmark over complex or busy photos. Do not cover faces with the brandmark.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-2.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-2.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-2.webp?resize=768,513 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-2.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-1.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-1.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-1.webp?resize=768,513 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-1.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-371ed44 elementor-widget elementor-widget-Section_Mix\" data-id=\"371ed44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Do not use either version of the full-color brandmark on photography.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-3.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-3.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-3.webp?resize=768,513 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-3.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-34.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-34.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-34.webp?resize=768,513 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-34.webp?resize=640,426 640w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e85e4 elementor-widget elementor-widget-Section_Title\" data-id=\"27e85e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-6\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        6.6                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Photography Misuse                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Photography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e203e29 elementor-widget elementor-widget-Section_Mix\" data-id=\"e203e29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>The examples shown here illustrate incorrect uses of photography.<\/p>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <ol><li><strong>Don\u2019t use images with exaggerated expressions.<\/strong><\/li><li><strong>Don\u2019t use images with poor or harsh lighting.<\/strong><\/li><li><strong>Black and white images can often feel somber. Take caution when using them and consider the audience.<\/strong><\/li><li><strong>Don\u2019t use images shot with an ultra-wide lens.<\/strong><\/li><li><strong>Don\u2019t use images that are out-of-focus.<\/strong><\/li><li><strong>Don\u2019t use overexposed images.<\/strong><\/li><li><strong>Don\u2019t use images with motion blur.<\/strong><\/li><li><strong>Don\u2019t use images with special effects or edits.<\/strong><\/li><li><strong>Don\u2019t use images without a real background.<\/strong><\/li><\/ol>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-2 md:grid-cols-3 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"601\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-23.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-23.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-23.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"601\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-39.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-39.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-39.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"601\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-7.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-7.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-7.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"601\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-9.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-9.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-9.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"601\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-10.webp\" class=\"w-full max-w-full\" alt=\"illustration 5\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-10.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-10.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"601\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-11.webp\" class=\"w-full max-w-full\" alt=\"illustration 6\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-11.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-11.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"601\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-13.webp\" class=\"w-full max-w-full\" alt=\"illustration 7\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-13.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-13.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"601\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-14.webp\" class=\"w-full max-w-full\" alt=\"illustration 8\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-14.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-14.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"601\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-15.webp\" class=\"w-full max-w-full\" alt=\"illustration 9\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-15.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/6-photography-15.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--128\" style=\"height: 128px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb94df elementor-widget elementor-widget-Page_Footer\" data-id=\"fcb94df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Page_Footer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"py-16 md:py-32 container flex flex-col gap-0\">\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-base md:text-2xl mb-[clamp(1rem,5vw,4rem)] pt-2 md:pt-4\">\n                <div>Next Section<\/div>\n            <\/div>\n            <div class=\"flex flex-col\">\n\n                \n                    <a href=\"https:\/\/www.cru.org\/brand\/elements\/\" class=\"!no-underline col-wrapper col-wrapper--keep-mobile font-extrabold text-2xl sm:text-3xl md:text-[80px] md:leading-[1.2] text-white leading-[1.1] hover:text-black\">\n                                                    <div>7<\/div>\n                                                <div>Elements<\/div>\n                    <\/a>\n\n                            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cru Identity Guidelines 6 Photography 6.1 Overview 6.2 Photographic Style: The Journey 6.3 Photographic Style: Warm Moments 6.4 Layering Photography 6.5 Brandmark on Photography 6.6 Photography Misuse 6.1 Overview Photography Imagery plays a major role in communicating to our audiences. The more authentic they are, the better. Limit the use of \u201cstaged\u201d or \u201cposed\u201d shots. [&hellip;]<\/p>\n","protected":false},"author":44043,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"class_list":["post-15","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Photography - Identity Guidelines | Cru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cru.org\/brand\/photography\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Photography - Identity Guidelines | Cru\" \/>\n<meta property=\"og:description\" content=\"Cru Identity Guidelines 6 Photography 6.1 Overview 6.2 Photographic Style: The Journey 6.3 Photographic Style: Warm Moments 6.4 Layering Photography 6.5 Brandmark on Photography 6.6 Photography Misuse 6.1 Overview Photography Imagery plays a major role in communicating to our audiences. 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