{"id":13,"date":"2025-03-06T03:54:20","date_gmt":"2025-03-06T03:54:20","guid":{"rendered":"https:\/\/www.cru.org\/brand\/?page_id=13"},"modified":"2025-06-02T19:21:08","modified_gmt":"2025-06-02T19:21:08","slug":"color","status":"publish","type":"page","link":"https:\/\/www.cru.org\/brand\/color\/","title":{"rendered":"Color"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13\" class=\"elementor elementor-13\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d5649 e-flex e-con-boxed e-con e-parent\" data-id=\"e0d5649\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-640cc7c elementor-widget elementor-widget-Page_Header\" data-id=\"640cc7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Page_Header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"pt-12 md:pt-20 pb-16 md:pb-32 container flex flex-col gap-0\">\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-base md:text-2xl mb-8 md:mb-32 pt-2 md:pt-4\">\n                <div>Cru<\/div>\n                <div>Identity Guidelines<\/div>\n            <\/div>\n\n            <div class=\"col-wrapper col-wrapper--keep-mobile font-extrabold text-3xl md:text-[104px] md:leading-normal text-white leading-6\">\n                <div>5<\/div>\n                <div>Color<\/div>\n            <\/div>\n\n                            <div class=\"mt-8\">\n                    <ul class=\"flex flex-col gap-1 md:gap-4\">\n                                                    <li class=\"\">\n                                <a href=\"#section-title-1\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">5.1<\/div>\n                                    <div class=\"font-light\">Overview<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-2\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">5.2<\/div>\n                                    <div class=\"font-light\">Primary Palette<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-3\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">5.3<\/div>\n                                    <div class=\"font-light\">Secondary Palette<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-4\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">5.4<\/div>\n                                    <div class=\"font-light\">Tertiary Palette<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-5\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">5.5<\/div>\n                                    <div class=\"font-light\">Brandmark on Color<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-6\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">5.6<\/div>\n                                    <div class=\"font-light\">Contrast Accessibility <\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-7\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">5.7<\/div>\n                                    <div class=\"font-light\">Color Pairs<\/div>\n                                <\/a>\n                            <\/li>\n                                            <\/ul>\n                <\/div>\n            \n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50fec9a elementor-widget elementor-widget-Section_Title\" data-id=\"50fec9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-1\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        5.1                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Overview                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Color                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b585110 elementor-widget elementor-widget-Section_Text\" data-id=\"b585110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container\">\n\n                            <div class=\"col-wrapper\">\n                    <div class=\"\"><\/div>\n                    <div class=\"section-text-one\">\n                        <p>Color plays an important role in establishing a distinct and consistent identity. The Cru brand colors are split into three groups: the primary palette, secondary palette, and tertiary palette.<\/p><p>For most U.S. Cru communications, use the primary palette. When more expression is needed, use the secondary palette. For situations when further expression and flexibility are needed, such as for events and specific markets, the tertiary palette may be used. Refer to the chart below for usage ratio recommendations.<\/p>                    <\/div>\n                <\/div>\n                    <\/div>\n                    <div class=\"spacer spacer--32\" style=\"height: 32px;\"><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f89ab1 elementor-widget elementor-widget-Section_Mix\" data-id=\"6f89ab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-1 auto-rows-max gap-[8px] md:gap-[16px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-73.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-73.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-73.webp?resize=1024,482 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-73.webp?resize=768,361 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-73.webp?resize=1536,723 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e78a130 elementor-widget elementor-widget-Section_Title\" data-id=\"e78a130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-2\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        5.2                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Primary Palette                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Color                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-325065b elementor-widget elementor-widget-Section_Mix\" data-id=\"325065b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>The primary palette should be used first \u2028and foremost, as it is what our clients and partners know us for best.<\/p><p>After our logo, the color yellow is our most recognized brand asset. The color yellow is the most luminous of all the colors in the spectrum and captures our attention more than any other color. Use it strategically to focus your audience\u2019s attention.<\/p><p>Even though white is technically not a color, we use it as one. White \u201cspace\u201d is important when we are creating communications for our audiences. When white space is balanced well with content, it increases readability and comprehension.<\/p>                            <\/div>\n                                            <\/div>\n                                \n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-[16px]  items-start auto-rows-auto self-start section-mix__l-text-blocks\">\n                                                        <div class=\"section-mix__l-text-blocks-1 font-secondary text-sm font-light\" style=\"background-color: #FFD000; padding: 30px;\">\n                                    <div class=\"grid grid-cols-2 md:grid-cols-5 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Yellow<\/strong>                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 RGB\u2002255 \/ 208 \/ 0                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 HEX #FFD000                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 C=0 M=14 Y=100 K=0                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 PMS 116 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-2 font-secondary text-sm font-light\" style=\"background-color: #FFFFFF; padding: 30px;\">\n                                    <div class=\"grid grid-cols-2 md:grid-cols-5 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>White<\/strong>                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 RGB\u2002255 \/ 255 \/ 255                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 HEX #FFFFFF                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 C=0 M=0 Y=0 K=0                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 N\/A<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-3 font-secondary text-sm font-light\" style=\"background-color: #F0EFEE; padding: 30px;\">\n                                    <div class=\"grid grid-cols-2 md:grid-cols-5 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Gray<\/strong>                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 RGB\u2002240 \/ 239 \/ 238                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 HEX #F0EFEE                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 C=3 M=3 Y=6 K=7                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 PMS Warm Gray 1 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-4 font-secondary text-sm font-light\" style=\"background-color: #000000; padding: 30px;\">\n                                    <div class=\"grid grid-cols-2 md:grid-cols-5 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Black<\/strong>                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 RGB\u20020 \/ 0 \/ 0                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 HEX #000000                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 C=20 M=20 Y=30 K=100                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 PMS Black 6 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                            <\/div>\n                \n\n            <\/div>\n        <\/div>\n\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-037d650 elementor-widget elementor-widget-Section_Title\" data-id=\"037d650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-3\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        5.3                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Secondary Palette                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Color                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477b3e3 elementor-widget elementor-widget-Section_Mix\" data-id=\"477b3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>The secondary palette exists to support the primary palette and to keep things fresh and engaging. In particular, this palette is best suited for backgrounds and sometimes text or element color.<\/p>                            <\/div>\n                                            <\/div>\n                                \n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-[16px]  items-start auto-rows-auto self-start section-mix__l-text-blocks\">\n                                                        <div class=\"section-mix__l-text-blocks-1 font-secondary text-sm font-light\" style=\"background-color: #F08020; padding: 30px;\">\n                                    <div class=\"grid grid-cols-2 md:grid-cols-5 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Orange<\/strong>                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 RGB\u2002240 \/ 128 \/ 32                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 HEX #F08020                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 C=0 M=60 Y=100 K=0                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 PMS 151 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-2 font-secondary text-sm font-light\" style=\"background-color: #00C0D8; padding: 30px;\">\n                                    <div class=\"grid grid-cols-2 md:grid-cols-5 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Cyan<\/strong>                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 RGB\u20020 \/ 192 \/ 216                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 HEX #00C0D8                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 C=75 M=0 Y=5 K=0                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 PMS 306 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-3 font-secondary text-sm font-light\" style=\"background-color: #007890; padding: 30px;\">\n                                    <div class=\"grid grid-cols-2 md:grid-cols-5 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Turquoise<\/strong>                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 RGB\u20020 \/ 120 \/ 144                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 HEX #007890                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 C=98 M=6 Y=10 K=29                                             <\/div>\n                                                                                    <div class=\"text-content\">\n                                                 PMS 633 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                            <\/div>\n                \n\n            <\/div>\n        <\/div>\n\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d1e56 elementor-widget elementor-widget-Section_Title\" data-id=\"b5d1e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-4\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        5.4                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Tertiary Palette                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Color                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ebe46 elementor-widget elementor-widget-Section_Mix\" data-id=\"29ebe46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>The tertiary palette is the most flexible of the three and should be used only when needed. It is especially handy when differentiation is needed for information, events, or campaigns, for example.<\/p>                            <\/div>\n                                            <\/div>\n                                \n                                    <div class=\"grid grid-cols-2 md:grid-cols-4 gap-[8px]  items-start auto-rows-auto self-start section-mix__l-text-blocks\">\n                                                        <div class=\"section-mix__l-text-blocks-1 font-secondary text-sm font-light\" style=\"background-color: #FFE378; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Lemon<\/strong><br \/>RGB\u2002255 \/ 227 \/ 120<br \/>HEX #FFE378<br \/>C=0 M=3 Y=43 K=0<br \/>PMS 1205 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-2 font-secondary text-sm font-light\" style=\"background-color: #FFD000; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Yellow<\/strong><br \/>RGB\u2002255 \/ 208 \/ 0<br \/>HEX #FFD000<br \/>C=0 M=14 Y=100 K=0<br \/>PMS 116 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-3 font-secondary text-sm font-light\" style=\"background-color: #F08020; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Orange<\/strong><br \/>RGB\u2002240 \/ 128 \/ 32<br \/>HEX #F08020<br \/>C=0 M=60 Y=100 K=0<br \/>PMS 151 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-4 font-secondary text-sm font-light\" style=\"background-color: #D34400; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Vermilion<\/strong><br \/>RGB\u2002211 \/ 68 \/ 0<br \/>HEX #D34400<br \/>C=0 M=82 Y=94 K=2<br \/>PMS 173 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-5 font-secondary text-sm font-light\" style=\"background-color: #FFB4C8; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Rose<\/strong><br \/>RGB\u2002255 \/ 180 \/ 200<br \/>HEX #FFB4C8<br \/>C=0 M=23 Y=6 K=0<br \/>PMS 196 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-6 font-secondary text-sm font-light\" style=\"background-color: #EA657F; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Pink<\/strong><br \/>RGB\u2002234 \/ 101 \/ 127<br \/>HEX #EA657F<br \/>C=0 M=65 Y=25 K=0<br \/>PMS 1777 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-7 font-secondary text-sm font-light\" style=\"background-color: #C23C49; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Cerise<\/strong><br \/>RGB\u2002194 \/ 60 \/ 73<br \/>HEX #C23C49<br \/>C=6 M=91 Y=53 K=16<br \/>PMS 703 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-8 font-secondary text-sm font-light\" style=\"background-color: #991313; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Ruby<\/strong><br \/>RGB\u2002153 \/ 19 \/ 19<br \/>HEX #991313<br \/>C=7 M=100 Y=68 K=32<br \/>PMS 201 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-9 font-secondary text-sm font-light\" style=\"background-color: #89EFF7; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Sky<\/strong><br \/>RGB\u2002137 \/ 239 \/ 247<br \/>HEX #89EFF7<br \/>C=34 M=0 Y=6 K=0<br \/>PMS 304 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-10 font-secondary text-sm font-light\" style=\"background-color: #00C0D8; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Cyan<\/strong><br \/>RGB\u20020 \/ 192 \/ 216<br \/>HEX #00C0D8<br \/>C=75 M=0 Y=5 K=0<br \/>PMS 306 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-11 font-secondary text-sm font-light\" style=\"background-color: #007890; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Turquoise<\/strong><br \/>RGB\u20020 \/ 120 \/ 144<br \/>HEX #007890<br \/>C=98 M=6 Y=10 K=29<br \/>PMS 633 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-12 font-secondary text-sm font-light\" style=\"background-color: #1F1F47; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Navy<\/strong><br \/>RGB\u200231 \/ 31 \/ 71<br \/>HEX #1F1F47<br \/>C=100 M=95 Y=5 K=39<br \/>PMS 2758 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-13 font-secondary text-sm font-light\" style=\"background-color: #88E4B6; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Mint<\/strong><br \/>RGB\u2002136 \/ 228 \/ 182<br \/>HEX #88E4B6<br \/>C=32 M=0 Y=30 K=0<br \/>PMS 344 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-14 font-secondary text-sm font-light\" style=\"background-color: #24C976; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Green<\/strong><br \/>RGB\u200236 \/ 201 \/ 118<br \/>HEX #24C976<br \/>C=70 M=0 Y=65 K=0<br \/>PMS 2414 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-15 font-secondary text-sm font-light\" style=\"background-color: #476052; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Moss<\/strong><br \/>RGB\u200271 \/ 96 \/ 82<br \/>HEX #476052<br \/>C=46 M=18 Y=44 K=37<br \/>PMS 5625 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-16 font-secondary text-sm font-light\" style=\"background-color: #2E3A33; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Olive Drab<\/strong><br \/>RGB\u200246 \/ 58 \/ 51<br \/>HEX #2E3A33<br \/>C=82 M=36 Y=83 K=90<br \/>PMS 5605 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-17 font-secondary text-sm font-light\" style=\"background-color: #FFFFFF; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>White<\/strong><br \/>RGB\u2002255 \/ 255 \/ 255<br \/>HEX #FFFFFF<br \/>C=0 M=0 Y=0 K=0<br \/>N\/A<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-18 font-secondary text-sm font-light\" style=\"background-color: #F0EFEE; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Gray<\/strong><br \/>RGB\u2002240 \/ 239 \/ 238<br \/>HEX #F0EFEE<br \/>C=3 M=3 Y=6 K=7<br \/>PMS Warm Gray 1 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-19 font-secondary text-sm font-light\" style=\"background-color: #565652; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Graphite<\/strong><br \/>RGB\u200286 \/ 86 \/ 82<br \/>HEX #565652<br \/>C=62 M=56 Y=56 K=16<br \/>PMS 2334 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                        <div class=\"section-mix__l-text-blocks-20 font-secondary text-sm font-light\" style=\"background-color: #000000; padding: 24px;\">\n                                    <div class=\"grid grid-cols-1 md:grid-cols-1 gap-4 justify-center items-center\">\n                                                                                    <div class=\"text-content\">\n                                                <p><strong>Black<\/strong><br \/>RGB\u20020 \/ 0 \/ 0<br \/>HEX #000000<br \/>C=20 M=20 Y=30 K=100<br \/>PMS Black 6 C\/U<\/p>                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                            <\/div>\n                \n\n            <\/div>\n        <\/div>\n\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-911e89b elementor-widget elementor-widget-Section_Title\" data-id=\"911e89b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-5\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        5.5                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Brandmark on Color                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Color                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c94dcad elementor-widget elementor-widget-Section_Mix\" data-id=\"c94dcad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>The examples shown here illustrate correct use of the brandmark when applied to color.<\/p><p>When applied to a colored background, \u2028the brandmark can be black or white only. Follow the examples shown here for optimal contrast accessibility.<\/p><p>Note that using the brandmark on tertiary palette colors is appropriate for ministries extensions such as the Campus, City, or Military ministries.<\/p><p>Don\u2019t use any combinations that are not shown here, unless they are purely for decorative purposes.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-2 md:grid-cols-4 auto-rows-max gap-[4px] md:gap-[8px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-77.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-44.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-41.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-46.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-50.webp\" class=\"w-full max-w-full\" alt=\"illustration 5\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-54.webp\" class=\"w-full max-w-full\" alt=\"illustration 6\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-59.webp\" class=\"w-full max-w-full\" alt=\"illustration 7\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-63.webp\" class=\"w-full max-w-full\" alt=\"illustration 8\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-68.webp\" class=\"w-full max-w-full\" alt=\"illustration 9\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-72.webp\" class=\"w-full max-w-full\" alt=\"illustration 10\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-2.webp\" class=\"w-full max-w-full\" alt=\"illustration 11\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-6.webp\" class=\"w-full max-w-full\" alt=\"illustration 12\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-10.webp\" class=\"w-full max-w-full\" alt=\"illustration 13\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-15.webp\" class=\"w-full max-w-full\" alt=\"illustration 14\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-24.webp\" class=\"w-full max-w-full\" alt=\"illustration 15\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-19.webp\" class=\"w-full max-w-full\" alt=\"illustration 16\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-27.webp\" class=\"w-full max-w-full\" alt=\"illustration 17\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-30.webp\" class=\"w-full max-w-full\" alt=\"illustration 18\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-34.webp\" class=\"w-full max-w-full\" alt=\"illustration 19\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-37.webp\" class=\"w-full max-w-full\" alt=\"illustration 20\" loading=\"lazy\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385c5d8 elementor-widget elementor-widget-Section_Title\" data-id=\"385c5d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-6\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        5.6                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Contrast Accessibility                     <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Color                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c5ee1 elementor-widget elementor-widget-Section_Mix\" data-id=\"82c5ee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>The examples shown here illustrate correct use of small text, large text, and other graphical objects when applied to color.<\/p><p>Note that small text should <strong>only<\/strong> be black or white, depending on the color.<br \/>Large text, such as headlines or titles, can utilize white or yellow when desired, according to the examples shown.<\/p><p>All text shown here passes the WCAG AA standard unless otherwise stated. Refer to the official WCAG 2.1 specification for details.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-2 md:grid-cols-4 auto-rows-max gap-[4px] md:gap-[8px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-11.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-66.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-38.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-42.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-47.webp\" class=\"w-full max-w-full\" alt=\"illustration 5\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-51.webp\" class=\"w-full max-w-full\" alt=\"illustration 6\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-56.webp\" class=\"w-full max-w-full\" alt=\"illustration 7\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-60.webp\" class=\"w-full max-w-full\" alt=\"illustration 8\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-64.webp\" class=\"w-full max-w-full\" alt=\"illustration 9\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-69.webp\" class=\"w-full max-w-full\" alt=\"illustration 10\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-75.webp\" class=\"w-full max-w-full\" alt=\"illustration 11\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-3.webp\" class=\"w-full max-w-full\" alt=\"illustration 12\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-7.webp\" class=\"w-full max-w-full\" alt=\"illustration 13\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-12.webp\" class=\"w-full max-w-full\" alt=\"illustration 14\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-16.webp\" class=\"w-full max-w-full\" alt=\"illustration 15\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-20.webp\" class=\"w-full max-w-full\" alt=\"illustration 16\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-25.webp\" class=\"w-full max-w-full\" alt=\"illustration 17\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-28.webp\" class=\"w-full max-w-full\" alt=\"illustration 18\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-31.webp\" class=\"w-full max-w-full\" alt=\"illustration 19\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-35.webp\" class=\"w-full max-w-full\" alt=\"illustration 20\" loading=\"lazy\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e923ee elementor-widget elementor-widget-Section_Mix\" data-id=\"2e923ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>The examples shown here illustrate correct use of large text and other graphical objects when applied to color from the tertiary palette. Don\u2019t apply these combinations to small text.<\/p><p>Don\u2019t use any combinations that are not shown here, unless they are purely for decorative purposes.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-2 md:grid-cols-4 auto-rows-max gap-[4px] md:gap-[8px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-73_68d3ad.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-22.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-39.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-43.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-48.webp\" class=\"w-full max-w-full\" alt=\"illustration 5\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-52.webp\" class=\"w-full max-w-full\" alt=\"illustration 6\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-57.webp\" class=\"w-full max-w-full\" alt=\"illustration 7\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-61.webp\" class=\"w-full max-w-full\" alt=\"illustration 8\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-65.webp\" class=\"w-full max-w-full\" alt=\"illustration 9\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-70.webp\" class=\"w-full max-w-full\" alt=\"illustration 10\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-76.webp\" class=\"w-full max-w-full\" alt=\"illustration 11\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-4.webp\" class=\"w-full max-w-full\" alt=\"illustration 12\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-8.webp\" class=\"w-full max-w-full\" alt=\"illustration 13\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-13.webp\" class=\"w-full max-w-full\" alt=\"illustration 14\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-17.webp\" class=\"w-full max-w-full\" alt=\"illustration 15\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-21.webp\" class=\"w-full max-w-full\" alt=\"illustration 16\" loading=\"lazy\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-562d29d elementor-widget elementor-widget-Section_Mix\" data-id=\"562d29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>The examples shown here illustrate correct use of large text and other graphical objects when applied to color from the tertiary palette. Don\u2019t apply these combinations to small text.<\/p><p>Don\u2019t use any combinations that are not shown here, unless they are purely for decorative purposes.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-2 md:grid-cols-4 auto-rows-max gap-[4px] md:gap-[8px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-55.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-33.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-40.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-45.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-49.webp\" class=\"w-full max-w-full\" alt=\"illustration 5\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-53.webp\" class=\"w-full max-w-full\" alt=\"illustration 6\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-58.webp\" class=\"w-full max-w-full\" alt=\"illustration 7\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-62.webp\" class=\"w-full max-w-full\" alt=\"illustration 8\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-67.webp\" class=\"w-full max-w-full\" alt=\"illustration 9\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-71.webp\" class=\"w-full max-w-full\" alt=\"illustration 10\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-1.webp\" class=\"w-full max-w-full\" alt=\"illustration 11\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-5.webp\" class=\"w-full max-w-full\" alt=\"illustration 12\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-9.webp\" class=\"w-full max-w-full\" alt=\"illustration 13\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-14.webp\" class=\"w-full max-w-full\" alt=\"illustration 14\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-18.webp\" class=\"w-full max-w-full\" alt=\"illustration 15\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-23.webp\" class=\"w-full max-w-full\" alt=\"illustration 16\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-26.webp\" class=\"w-full max-w-full\" alt=\"illustration 17\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-29.webp\" class=\"w-full max-w-full\" alt=\"illustration 18\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-32.webp\" class=\"w-full max-w-full\" alt=\"illustration 19\" loading=\"lazy\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"360\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-36.webp\" class=\"w-full max-w-full\" alt=\"illustration 20\" loading=\"lazy\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178eb7e elementor-widget elementor-widget-Section_Title\" data-id=\"178eb7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-7\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        5.7                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Color Pairs                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Color                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccecd6a elementor-widget elementor-widget-Section_Mix\" data-id=\"ccecd6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>The chart shown here illustrates other color combinations that are allowed for non-text items, such as background, patterns, or other elements. Be mindful of contrast accessibility when using these combinations in certain situations.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-1 auto-rows-max gap-[8px] md:gap-[16px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-74.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-74.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-74.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-74.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-74.webp?resize=768,768 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-74.webp?resize=1640,1640 1640w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-74.webp?resize=1000,1000 1000w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/5-color-74.webp?resize=1536,1536 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b96bb elementor-widget elementor-widget-Page_Footer\" data-id=\"94b96bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Page_Footer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"py-16 md:py-32 container flex flex-col gap-0\">\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-base md:text-2xl mb-[clamp(1rem,5vw,4rem)] pt-2 md:pt-4\">\n                <div>Next Section<\/div>\n            <\/div>\n            <div class=\"flex flex-col\">\n\n                \n                    <a href=\"https:\/\/www.cru.org\/brand\/photography\/\" class=\"!no-underline col-wrapper col-wrapper--keep-mobile font-extrabold text-2xl sm:text-3xl md:text-[80px] md:leading-[1.2] text-white leading-[1.1] hover:text-black\">\n                                                    <div>6<\/div>\n                                                <div>Photography<\/div>\n                    <\/a>\n\n                            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cru Identity Guidelines 5 Color 5.1 Overview 5.2 Primary Palette 5.3 Secondary Palette 5.4 Tertiary Palette 5.5 Brandmark on Color 5.6 Contrast Accessibility 5.7 Color Pairs 5.1 Overview Color Color plays an important role in establishing a distinct and consistent identity. The Cru brand colors are split into three groups: the primary palette, secondary palette, [&hellip;]<\/p>\n","protected":false},"author":44043,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Color - Identity Guidelines | Cru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cru.org\/brand\/color\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Color - Identity Guidelines | Cru\" \/>\n<meta property=\"og:description\" content=\"Cru Identity Guidelines 5 Color 5.1 Overview 5.2 Primary Palette 5.3 Secondary Palette 5.4 Tertiary Palette 5.5 Brandmark on Color 5.6 Contrast Accessibility 5.7 Color Pairs 5.1 Overview Color Color plays an important role in establishing a distinct and consistent identity. 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