{"id":11,"date":"2025-03-06T03:54:01","date_gmt":"2025-03-06T03:54:01","guid":{"rendered":"https:\/\/www.cru.org\/brand\/?page_id=11"},"modified":"2025-03-11T18:52:13","modified_gmt":"2025-03-11T18:52:13","slug":"typography","status":"publish","type":"page","link":"https:\/\/www.cru.org\/brand\/typography\/","title":{"rendered":"Typography"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11\" class=\"elementor elementor-11\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-173566b e-flex e-con-boxed e-con e-parent\" data-id=\"173566b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f6da8 elementor-widget elementor-widget-Page_Header\" data-id=\"d0f6da8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Page_Header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"pt-12 md:pt-20 pb-16 md:pb-32 container flex flex-col gap-0\">\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-base md:text-2xl mb-8 md:mb-32 pt-2 md:pt-4\">\n                <div>Cru<\/div>\n                <div>Identity Guidelines<\/div>\n            <\/div>\n\n            <div class=\"col-wrapper col-wrapper--keep-mobile font-extrabold text-3xl md:text-[104px] md:leading-normal text-white leading-6\">\n                <div>4<\/div>\n                <div>Typography<\/div>\n            <\/div>\n\n                            <div class=\"mt-8\">\n                    <ul class=\"flex flex-col gap-1 md:gap-4\">\n                                                    <li class=\"\">\n                                <a href=\"#section-title-1\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">4.1<\/div>\n                                    <div class=\"font-light\">Overview<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-2\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">4.2<\/div>\n                                    <div class=\"font-light\">Primary Typeface<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-3\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">4.3<\/div>\n                                    <div class=\"font-light\">Secondary Typeface<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-4\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">4.4<\/div>\n                                    <div class=\"font-light\">Text Hierarchy<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-5\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">4.5<\/div>\n                                    <div class=\"font-light\">International Typeface<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-6\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">4.6<\/div>\n                                    <div class=\"font-light\">Emphasis in Headlines and Titles<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-7\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">4.7<\/div>\n                                    <div class=\"font-light\">Tracking and Leading<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-8\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">4.8<\/div>\n                                    <div class=\"font-light\">Paragraph Alignment<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-9\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">4.9<\/div>\n                                    <div class=\"font-light\">Rags and Widows<\/div>\n                                <\/a>\n                            <\/li>\n                                                    <li class=\"\">\n                                <a href=\"#section-title-10\" class=\"text-black !no-underline col-wrapper col-wrapper--keep-mobile text-lg md:text-xl hover:text-white\">\n                                    <div class=\"font-bold\">4.10<\/div>\n                                    <div class=\"font-light\">Typography Misuse<\/div>\n                                <\/a>\n                            <\/li>\n                                            <\/ul>\n                <\/div>\n            \n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db6833 elementor-widget elementor-widget-Section_Title\" data-id=\"5db6833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-1\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        4.1                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Overview                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Typography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2600ab elementor-widget elementor-widget-Section_Text\" data-id=\"d2600ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container\">\n\n                            <div class=\"col-wrapper\">\n                    <div class=\"\"><\/div>\n                    <div class=\"section-text-one\">\n                        <p>Typography is one of the most, if not the most, important communication tool for our brand. It carries our brand voice and with it we establish our tone, personality, and message.<\/p><p>Our typography system is streamlined for visual efficiency and simplicity. It\u2019s vital that this guidance is followed as carefully and accurately as possible.<\/p>                    <\/div>\n                <\/div>\n                    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e3c4e elementor-widget elementor-widget-Section_Title\" data-id=\"b6e3c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-2\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        4.2                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Primary Typeface                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Typography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc285b4 elementor-widget elementor-widget-Section_Mix\" data-id=\"bc285b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Cru\u2019s primary typeface is Sora. It should be used as frequently as possible, especially for key, high-level communication.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-1 auto-rows-max gap-[8px] md:gap-[16px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-15.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-15.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-15.webp?resize=1024,543 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-15.webp?resize=768,407 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-15.webp?resize=1536,815 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71376d3 elementor-widget elementor-widget-Section_Mix\" data-id=\"71376d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Sora is available in 7 distinct weights. Refer \u2028to the Text Hierarchy section for details on \u2028its use.<\/p>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p><span style=\"border-bottom-color: var(--e-global-color-accent);\" class=\"styled-link\">\n    <a href=\"https:\/\/drive.google.com\/drive\/folders\/16h1EsEGKPAdm3G8jk7io8VqleUkwqzkL\" target=\"_blank\" rel=\"noopener\">Get Sora<\/a>    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#1f1f1f\"><path d=\"m560-240-56-58 142-142H160v-80h486L504-662l56-58 240 240-240 240Z\"\/><\/svg><\/span><\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-1 auto-rows-max gap-[4px] md:gap-[8px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"163\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-21.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-21.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-21.webp?resize=1024,163 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-21.webp?resize=768,122 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-21.webp?resize=1536,244 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"163\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-20.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-20.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-20.webp?resize=1024,163 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-20.webp?resize=768,122 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-20.webp?resize=1536,244 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"163\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-24.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-24.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-24.webp?resize=1024,163 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-24.webp?resize=768,122 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-24.webp?resize=1536,244 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"163\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-26.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-26.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-26.webp?resize=1024,163 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-26.webp?resize=768,122 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-26.webp?resize=1536,244 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"163\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-28.webp\" class=\"w-full max-w-full\" alt=\"illustration 5\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-28.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-28.webp?resize=1024,163 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-28.webp?resize=768,122 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-28.webp?resize=1536,244 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"163\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-30.webp\" class=\"w-full max-w-full\" alt=\"illustration 6\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-30.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-30.webp?resize=1024,163 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-30.webp?resize=768,122 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-30.webp?resize=1536,244 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"163\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-31.webp\" class=\"w-full max-w-full\" alt=\"illustration 7\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-31.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-31.webp?resize=1024,163 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-31.webp?resize=768,122 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-31.webp?resize=1536,244 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd796d1 elementor-widget elementor-widget-Section_Title\" data-id=\"dd796d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-3\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        4.3                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Secondary Typeface                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Typography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9233c76 elementor-widget elementor-widget-Section_Mix\" data-id=\"9233c76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Our secondary typeface, Inter, supports \u2028Sora without competing with it. Inter is primarily used for body copy. Refer to the Text Hierarchy section for details on its use.<\/p>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p><span style=\"border-bottom-color: var(--e-global-color-accent);\" class=\"styled-link\">\n    <a href=\"https:\/\/drive.google.com\/drive\/folders\/1LOGyIbvrHrsSpLxrBPpWPSWRIV20XHe8\" target=\"_blank\" rel=\"noopener\">Get Inter<\/a>    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#1f1f1f\"><path d=\"m560-240-56-58 142-142H160v-80h486L504-662l56-58 240 240-240 240Z\"\/><\/svg><\/span><\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-1 auto-rows-max gap-[4px] md:gap-[8px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"243\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-16.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-16.webp 3060w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-16.webp?resize=1024,243 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-16.webp?resize=768,182 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-16.webp?resize=1536,364 1536w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-16.webp?resize=2048,486 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5011254 elementor-widget elementor-widget-Section_Title\" data-id=\"5011254\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-4\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        4.4                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Text Hierarchy                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Typography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-486afba elementor-widget elementor-widget-Section_Mix\" data-id=\"486afba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Our brand follows a strict typographic system\u2009\u2009\u2014\u2009\u2009the size, font, and layout of different pieces of text\u2009\u2009\u2014\u2009\u2009to create a hierarchical division that can show users where to look for specific types of information. It\u2019s important to follow this system in order to establish order in content.<\/p><p>By creating different sizes, shapes, and blocks of text, designers can direct the user\u2019s eye to the information that an audience needs the most, or otherwise categorize that information visually for the audience. The following examples demonstrate our typographic hierarchy system.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-1 auto-rows-max gap-[4px] md:gap-[8px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1397\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-17.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-17.webp 3060w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-17.webp?resize=500,682 500w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-17.webp?resize=768,1048 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-17.webp?resize=1202,1640 1202w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-17.webp?resize=1126,1536 1126w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-17.webp?resize=1501,2048 1501w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93c01f5 elementor-widget elementor-widget-Section_Title\" data-id=\"93c01f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-5\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        4.5                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        International Typeface                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Typography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9271ddf elementor-widget elementor-widget-Section_Mix\" data-id=\"9271ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>When situations arise that require a non-Latin alphabet, our International Typeface Noto may be used in place of Sora and Inter. The Noto font family supports 1,000 languages and over 150 writing systems.<\/p>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p><span style=\"border-bottom-color: var(--e-global-color-accent);\" class=\"styled-link\">\n    <a href=\"https:\/\/fonts.google.com\/?query=noto\" target=\"_blank\" rel=\"noopener\">Get Noto<\/a>    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#1f1f1f\"><path d=\"m560-240-56-58 142-142H160v-80h486L504-662l56-58 240 240-240 240Z\"\/><\/svg><\/span><\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-1 auto-rows-max gap-[4px] md:gap-[8px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"124\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-19.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-19.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-19.webp?resize=1024,124 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-19.webp?resize=768,93 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-19.webp?resize=1536,187 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"163\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-18.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-18.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-18.webp?resize=1024,163 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-18.webp?resize=768,122 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-18.webp?resize=1536,244 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"163\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-22.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-22.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-22.webp?resize=1024,163 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-22.webp?resize=768,122 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-22.webp?resize=1536,244 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"163\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-25.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-25.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-25.webp?resize=1024,163 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-25.webp?resize=768,122 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-25.webp?resize=1536,244 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"201\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-27.webp\" class=\"w-full max-w-full\" alt=\"illustration 5\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-27.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-27.webp?resize=1024,201 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-27.webp?resize=768,151 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-27.webp?resize=1536,301 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"163\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-29.webp\" class=\"w-full max-w-full\" alt=\"illustration 6\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-29.webp 2040w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-29.webp?resize=1024,163 1024w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-29.webp?resize=768,122 768w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-29.webp?resize=1536,244 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0600be1 elementor-widget elementor-widget-Section_Title\" data-id=\"0600be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-6\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        4.6                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Emphasis in Headlines and Titles                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Typography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1af764 elementor-widget elementor-widget-Section_Mix\" data-id=\"c1af764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>In headlines and titles, words or parts of sentences may be emphasized using a lighter weight of Sora. It\u2019s important that this is done consistently. Emphasized word(s) should always be the last line of the headline or title.<\/p><p>Refer to the diagrams shown here for specifics.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-38.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-38.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-38.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-38.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-38.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-39.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-39.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-39.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-39.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-39.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-12.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-12.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-12.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-12.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-12.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-36.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-36.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-36.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-36.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-36.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-34.webp\" class=\"w-full max-w-full\" alt=\"illustration 5\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-34.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-34.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-34.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-34.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-6.webp\" class=\"w-full max-w-full\" alt=\"illustration 6\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-6.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-6.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-6.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-6.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81d98aa elementor-widget elementor-widget-Section_Title\" data-id=\"81d98aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-7\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        4.7                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Tracking and Leading                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Typography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c7f610 elementor-widget elementor-widget-Section_Mix\" data-id=\"0c7f610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Tracking is the overall spacing between groups of letters, and kerning is the spacing between individual letter forms. The tracking of body text can usually be left as it was designed: 0 units of tracking.<\/p><p>The larger the text, the tighter the tracking should be. A maximum of 15 units of tracking can be subtracted for very large headlines.<\/p><p>For optimal readability, up to 10 units of tracking can be added to very small text, such as captions.<br \/>Kerning should always be left on the Metrics option, not Optical.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-32.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-32.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-32.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-32.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-32.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-32_960642.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-32_960642.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-32_960642.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-32_960642.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-32_960642.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-715869c elementor-widget elementor-widget-Section_Mix\" data-id=\"715869c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>The two examples shown here are too tight.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-23.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-23.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-23.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-23.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-23.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-37.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-37.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-37.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-37.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-37.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5e55b0 elementor-widget elementor-widget-Section_Mix\" data-id=\"b5e55b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>The two examples shown here are too loose.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-35.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-35.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-35.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-35.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-35.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-7.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-7.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-7.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-7.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-7.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5174849 elementor-widget elementor-widget-Section_Title\" data-id=\"5174849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-8\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        4.8                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Paragraph Alignment                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Typography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d172a3 elementor-widget elementor-widget-Section_Mix\" data-id=\"8d172a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>Paragraph alignment refers to how the\u2028left and right edges of a paragraph align\u2028on a page.<\/p><p>Flush left creates strong alignment for the eye to follow, aiding readability and organization. It is our standard for most typography across the Cru brand because it is functional, modern, timeless, and the most effective in information design and legibility.<\/p><p>In general, avoid center-aligning long paragraphs of text. However, depending on the layout, short sentences or titles may be center-aligned.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-33_8bf9bd.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-33_8bf9bd.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-33_8bf9bd.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-33_8bf9bd.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-33_8bf9bd.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-9.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-9.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-9.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-9.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-9.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-2.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-2.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-2.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-2.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-2.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-8.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-8.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-8.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-8.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-8.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eaf8fd elementor-widget elementor-widget-Section_Title\" data-id=\"9eaf8fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-9\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        4.9                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Rags and Widows                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Typography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07806c4 elementor-widget elementor-widget-Section_Mix\" data-id=\"07806c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>A rag is the uneven side of a paragraph \u2014 most often on the right side when text is left-aligned, as shown here. Always look for opportunities to improve rags. A good rag is one where the lines move in and out in small increments. A bad rag creates distracting shapes of irregular white space in the margins, where line breaks are varied and inconsistent.<\/p><p>A widow is a short line or single word at the end of a paragraph. Watch out for widows and adjust line lengths with a writer to solve awkward breaks which can affect reading quality. In cases where it is not possible to respect these rules, hyphenation can also be a good solution. Only words that are eight letters or longer can be hyphenated.<\/p>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-4.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-4.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-4.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-4.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-4.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd5416a elementor-widget elementor-widget-Section_Mix\" data-id=\"cd5416a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-1 md:grid-cols-2 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-3.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-3.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-3.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-3.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-3.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-10.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-10.webp 960w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-10.webp?resize=300,300 300w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-10.webp?resize=682,682 682w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-10.webp?resize=768,768 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-012329e elementor-widget elementor-widget-Section_Title\" data-id=\"012329e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"container pt-16 md:pt-64 pb-8 md:pb-12\" id=\"section-title-10\">\n\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-xl pt-4\">\n                                    <div class=\"\">\n                        4.10                    <\/div>\n                                <div class=\"flex flex-grow flex-row items-center\">\n\n                    <div class=\"\">\n                        Typography Misuse                    <\/div>\n                                        <div class=\"ml-auto font-light text-sm md:text-2xl\">\n                        Typography                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eed9bd elementor-widget elementor-widget-Section_Mix\" data-id=\"0eed9bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Section_Mix.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"container section-mix\">\n            <div class=\"col-wrapper\">\n\n                                    <div class=\"flex flex-col gap-4 font-secondary text-base md:text-sm md:leading-5 font-light sidebar-content\">\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <p>The examples shown here illustrate incorrect uses of typography.<\/p>                            <\/div>\n                                                    <div style=\"background-color: ; padding: 0px;\">\n                                <ol><li><strong>Don\u2019t mix unapproved styles.<\/strong><\/li><li><strong>Don\u2019t use the wrong case type.<\/strong><\/li><li><strong>Don\u2019t outline.<\/strong><\/li><li><strong>Don\u2019t add a period or exclamation mark to headlines.<\/strong><\/li><li><strong>Don\u2019t apply effects.<\/strong><\/li><li><strong>Don\u2019t use unapproved typefaces.<\/strong><\/li><\/ol>                            <\/div>\n                                            <\/div>\n                                                    <div class=\"grid grid-cols-2 md:grid-cols-3 auto-rows-max gap-[32px] md:gap-[64px]\">\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-1.webp\" class=\"w-full max-w-full\" alt=\"illustration 1\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-1.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-1.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-33.webp\" class=\"w-full max-w-full\" alt=\"illustration 2\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-33.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-33.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-5.webp\" class=\"w-full max-w-full\" alt=\"illustration 3\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-5.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-5.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-11.webp\" class=\"w-full max-w-full\" alt=\"illustration 4\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-11.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-11.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-13.webp\" class=\"w-full max-w-full\" alt=\"illustration 5\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-13.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-13.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                                    <div class=\"w-full\">\n                                                                <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-14.webp\" class=\"w-full max-w-full\" alt=\"illustration 6\" loading=\"lazy\" srcset=\"https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-14.webp 600w, https:\/\/www.cru.org\/brand\/wp-content\/uploads\/sites\/1022\/2025\/03\/4-typography-14.webp?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n                                            <\/div>\n                \n                \n\n            <\/div>\n        <\/div>\n\n                    <div class=\"spacer spacer--64\" style=\"height: 64px;\"><\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-708aff5 elementor-widget elementor-widget-Page_Footer\" data-id=\"708aff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"Page_Footer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"py-16 md:py-32 container flex flex-col gap-0\">\n            <div class=\"flex gap-2 border-t-4 border-black col-wrapper col-wrapper--keep-mobile font-bold text-base md:text-2xl mb-[clamp(1rem,5vw,4rem)] pt-2 md:pt-4\">\n                <div>Next Section<\/div>\n            <\/div>\n            <div class=\"flex flex-col\">\n\n                \n                    <a href=\"https:\/\/www.cru.org\/brand\/color\/\" class=\"!no-underline col-wrapper col-wrapper--keep-mobile font-extrabold text-2xl sm:text-3xl md:text-[80px] md:leading-[1.2] text-white leading-[1.1] hover:text-black\">\n                                                    <div>5<\/div>\n                                                <div>Color<\/div>\n                    <\/a>\n\n                            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cru Identity Guidelines 4 Typography 4.1 Overview 4.2 Primary Typeface 4.3 Secondary Typeface 4.4 Text Hierarchy 4.5 International Typeface 4.6 Emphasis in Headlines and Titles 4.7 Tracking and Leading 4.8 Paragraph Alignment 4.9 Rags and Widows 4.10 Typography Misuse 4.1 Overview Typography Typography is one of the most, if not the most, important communication tool [&hellip;]<\/p>\n","protected":false},"author":44043,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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