San Diego Chargers' All-Pro running back, LaDainian Tomlinson, best known for his speed and power, was recognized not for his impressive athleticism, but for his outstanding character as the winner of the 2008 Bart Starr Award.
Tomlinson was presented with the award during the annual NFL-sanctioned Super Bowl Breakfast, hosted by Athletes in Action, at the Arizona Biltmore Resort & Spa in Phoenix on February 2, 2008.
The Bart Starr Award, bearing the name of NFL Hall of Famer Bart Starr, honors Starr's lifelong commitment to serving as a positive role model to his family, teammates and community. The winner of the Bart Starr Award is determined by NFL player balloting at the end of the regular season, making the award one of the few individual honors selected by the players themselves.
Tomlinson's Touching Lives Foundation works to promote educational, social and cultural awareness and positive self-esteem to help enhance the lives of children and families who are less fortunate. The foundation hosts programs including youth football camps, Thanksgiving meals for needy San Diego families, Christmas gifts for ill children and scholarships which are presented each year to 30 college-bound students.
"When you hear about LaDainian's accomplishments and contributions, it's obvious why everyone associated with this outstanding event will be pleased to honor him," said Bart Starr. "We are grateful for his leadership in the family, church and community."