What We Do

What We Do new

Cru exists to help fulfill the Great Commission by winning, building and sending in the power of the Holy Spirit. We also help the body of Christ to do evangelism and discipleship.

What Is a Spiritual Movement?

When God works through like-minded people to win people to faith in Jesus Christ, build them in their faith through life-changing discipleship and send them to win and build others, we say that a spiritual movement has begun.

We believe that God has called us to help build these spiritual movements everywhere, so everyone knows someone who truly follows Jesus Christ.

To that end, we are emphasizing several key objectives:

Student Movements

Today's college students are tomorrow's world leaders. Imagine the changes the world would see if every one of the 110 million college students had an opportunity to hear and respond to the gospel every year.

We want to see students everywhere embrace the purpose, love and forgiveness that God offers them in a relationship with Jesus Christ.

Leader Movements

Every day, leaders in business and government make influential decisions that reverberate through society. How different our world would be if those decisions were being made by men and women who were truly following Jesus.

We want to help build spiritual movements among leaders so their influence can be used by God to draw people everywhere to himself.

Church-based Movements

As innovators in tools for evangelism and discipleship, we help the body of Christ win, build and send people. We are also helping to plant churches in the most unreached regions of the world through JESUS Film translations and mission trips.

Virtual Movements

Recognizing that many people worldwide are using the Web to explore spirituality, we see Internet evangelism and discipleship as a key component to helping people begin a relationship with God and truly follow Jesus.